Tonic DNA

Tonic DNA is a Montreal animation production studio with roots in the company founded by Pascal Blais and Bernard Lajoie in 1983. Formerly known as Studio Pascal Blais, it adopted the Tonic DNA brand in 2018, retaining a long-standing creative heritage while expanding its work across advertising, entertainment, film, television, and interactive formats.

The studio works through a director-led production model and combines traditional hand-drawn 2D animation, digital paperless workflows, cut-out techniques, 3D/CGI character animation, stop-motion, compositing, and live-action/animation integration. Its production offering spans early concept development, scriptwriting, character and visual development, storyboards and animatics, animation and effects work, rendering, compositing, colour correction, mastering, and delivery.

Screen and series work

Tonic DNA has contributed animation and visual-effects work to feature films and series including Space Jam: A New Legacy, Disenchanted, The Bob's Burgers Movie, The Day the Earth Blew Up: A Looney Tunes Movie, Looney Tunes Cartoons, Animaniacs, Central Park, and Green Eggs and Ham. Its history also includes work associated with acclaimed animated shorts The Old Lady and the Pigeons and The Old Man and the Sea.

Commercial and emerging formats

Alongside long-form production, the studio creates commercial animation, branded content, and mixed-media campaigns for agencies and brands. Its capabilities include character design, world-building, stylized 2D/3D pipeline integration, multiplane compositing, CGI simulation, and post-production for multi-format release.

Tonic DNA also develops projects for emerging and interactive media, applying real-time and AI-assisted artistic workflows alongside its established animation practice. The studio undertakes international co-productions and service work for broadcast, streaming, film, and advertising partners.