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Tombras

Creative & Production

Connecting Data & Creativity for Business Results®

Open roles
0
Founded
1946
Employees
501-1000
Offices
6

About Tombras

Tombras is a full-service independent advertising and digital agency founded in Knoxville, Tennessee, in 1946. Its work brings together brand strategy, creative development, media and technology, with an emphasis on connecting creative ideas to measurable business results. The agency remains privately held and family-owned, serving businesses and organizations across consumer products, retail, financial services, healthcare, travel and technology.

The agency combines storytelling and campaign development with in-house performance media, data science, analytics and digital capabilities. Its offering spans the development of brand positioning and creative concepts through production, distribution and measurement. This integrated approach supports national brand campaigns as well as ongoing social content, customer communications and performance marketing.

Creative, media and digital capabilities

Creative services include art direction, copywriting, campaign development and an in-house Content Factory. Media capabilities encompass planning and buying, programmatic advertising, paid search and affiliate marketing. The agency also provides public relations, influencer marketing, community management and multicultural communications.

Its technology and analytical work includes digital development, predictive analytics, attribution and marketing intelligence. Search capabilities extend from search engine optimization to visibility and discovery through AI search, while CRM and lifecycle marketing support communications across customer relationships.

Development and reach

Tombras has grown from its Tennessee origins into a business with a national and international presence. Its expansion between 2024 and 2026 included the acquisition of Argentine agency Niña, New York agency The Burns Group and Portland creative agency Opinionated. These acquisitions added international reach, consumer packaged goods capabilities and West Coast creative leadership. The Argentine operation subsequently adopted the Tombras Buenos Aires name in July 2026.

The agency's portfolio includes consumer brand advertising, retail and restaurant marketing, financial services campaigns and public safety communications. Its work ranges from long-running agency relationships to brand repositioning, national omnichannel campaigns and social media programmes, supported by creative, media and analytical teams.

More about Tombras

Leadership and history

The research identifies Dooley Tombras as President, Alice Matthews as CEO and Charles Tombras Jr. as Chairman. Other executive leaders include Jeff Benjamin, Global Chief Creative Officer; Juan Tubert, Chief Technology Officer; Maggie Jennings, Chief Growth Officer; and Justin Irick, Chief Financial Officer.

Founder Charles Tombras Sr. established the business. Charles Tombras Jr. joined in 1966, became president in 1982 and chairman in 2018, leading its expansion before the current third-generation leadership.

Education partnership

In 2022, Tombras partnered with the University of Tennessee, Knoxville to establish the Tombras School of Advertising and Public Relations within the College of Communication and Information. The report identifies it as the university's first named school and the first school of its kind in the SEC.

Industry recognition

Tombras was named Ad Age's 2025 Agency of the Year. The report also identifies recurring recognition on the Ad Age A-List and Fast Company's World's Most Innovative Companies list.

Operating scale

The agency reports annual global media billings exceeding $1 billion.

Notable credits

15 credits
  • NHTSA — Click It or Ticket
  • NHTSA — Drive Sober or Get Pulled Over
  • McDonald's — Chicken McNuggets launch
  • McDonald's — Mickey D's Sweet Tea
  • McDonald's — Scratch-Made Biscuits
  • MoonPie — social media strategy and brand campaigns
  • Dollar Tree — It's All in the Tree
  • StarKist — integrated creative, digital and media planning
  • e.l.f. Cosmetics — What the h.e.l.f.?
  • Spirit Airlines — Go Comfy campaign
  • American Cancer Society — media agency of record
  • Baskin-Robbins — social agency of record
  • Sonic Drive-In — social agency of record
  • Regions Bank — creative agency of record
  • BUSH'S Beans — brand strategy, television commercials and social media activations

Offices

Where Tombras is based

6 locations
  • Knoxville office

    Headquarters
    620 S. Gay Street, Knoxville, TN 37902, United StatesKnoxville, Tennessee, United States

    Global headquarters.

  • Tombras Buenos Aires

    Guevara 93, C1427BRA, CABA, Buenos Aires, ArgentinaBuenos Aires, Argentina

    Opened 2024

    About this office

    International office established through the August 2024 acquisition of Niña, initially operating as TombrasNiña and rebranded to Tombras Buenos Aires in July 2026.

  • Atlanta office

    505 N. Angier Avenue NE, Suite 4700, Atlanta, GA 30308, United StatesAtlanta, Georgia, United States

    Opened 2019

  • Charlotte office

    1950 Abbott Street, Suite 602, Charlotte, NC 28203, United StatesCharlotte, North Carolina, United States
  • New York office

    99 Hudson Street, 11th Floor, New York, NY 10013, United StatesNew York, United States

    Direct branch, formerly at 52 Walker Street. The Burns Group was integrated into these operations following its October 2024 acquisition.

  • Washington office

    Washington, District of Columbia, United States

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