Toca Boca

Toca Boca is a Swedish digital play studio creating mobile games and open-ended digital toys for children. Founded in 2010 by Emil Ovemar and Björn Jeffery within the Bonnier Group, the studio builds experiences around imagination, experimentation and self-directed play. Its approach places children's perspectives at the centre of design, favouring creative exploration over competitive rules, high scores and time limits.

The studio released its first app, Helicopter Taxi, in March 2011. Early releases such as Toca Tea Party, Toca Hair Salon and Toca Kitchen established a portfolio of playful experiences involving everyday activities, characters and imaginative scenarios. Its subsequent work includes the Toca Life series, Toca Nature, Toca Doctor and the Toca Lab games.

Connected digital play

Launched in November 2018 as Toca Life World, Toca Boca World brought the Toca Life series together in an interconnected digital dollhouse. Players can customise characters, design homes and explore an expanding sandbox. Continuing content releases and world expansions make live operations an important part of the studio's work alongside game development, art and animation.

Toca Boca's capabilities span mobile development for iOS and Android, child-focused user experience design, playtesting, character creation, and 2D and 3D animation. Its entertainment work also extends into animated storytelling and physical consumer products through brand and character partnerships. The portfolio includes Toca Life Stories and Toca Boca Jr, alongside its individual games and digital toys.

Development and growth

Spin Master acquired Toca Boca from Bonnier in 2016, bringing the studio into its Digital Games business. Toca Boca combines production in Stockholm with US business operations in San Francisco. The supplied research reports more than one billion downloads across its games in over 238 markets and more than 60 million monthly active users worldwide, reflecting the international reach of its digital play experiences.