Toaster

Toaster is an independent international creative and innovation studio focused on branding, product marketing and digital experiences. Founded in late 2010 by former Google creatives, it works with technology companies and their internal product marketing teams to help people discover, understand and use products. Its work spans customer acquisition, activation, engagement and retention, bringing together brand strategy, design and creative technology.

Headquartered in London, the agency serves clients across Europe, Asia-Pacific and North America. Its approach combines strategic positioning with campaign production and interactive development, supporting both product launches and ongoing communications. Multi-market localization and scaled production help adapt campaigns for different audiences while maintaining consistent messaging and visual identity.

From positioning to product experiences

Toaster's branding work includes qualitative and quantitative research, messaging frameworks, tone of voice, visual identity systems and practical toolkits for brand stewardship. Motion design and illustration support these systems across campaign and product communications.

Its product marketing practice covers launch campaigns, social content, feature education and always-on communications. The studio also builds websites, web applications and experiential work, including WebGL environments, AI-powered tools, emerging technology prototypes and live or virtual event activations. These capabilities connect communication about a product with opportunities to experience its features directly.

Technology and consumer platforms

Google and Alphabet businesses form a long-standing part of Toaster's client relationships. Reported work includes Pixel device launches, Google Search campaigns in India, Gemini promotions, ChromeOS Flex sustainability communications and launch assets for Project Relate, Google's speech accessibility application.

The agency's portfolio also extends to entertainment, consumer electronics, social platforms, logistics and digital retail. Its work includes the global rollout campaign for Netflix's redesigned television experience and an interactive wastewater surveillance dashboard for Verily. Across these projects, Toaster applies its combination of strategy, storytelling and technical production to explain complex products and create communications for varied markets and audiences.