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TinyCo

Games & Interactive
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Founded
2009
Employees
51-200
Offices
1

About TinyCo

TinyCo is a mobile game developer known for character-driven simulation, world-building and narrative games. Founded in San Francisco in 2009 by Suleman "Suli" Ali and Ian Spivey, the company developed original mobile properties before becoming closely associated with games based on established entertainment franchises. Its development operations were subsequently integrated into Jam City's San Francisco studio.

The company's early work included social-platform games, followed by a mobile-first shift in late 2010. Its original mobile portfolio includes Tiny Zoo Friends, Tiny Monsters, Tiny Village, Tiny Castle and Spellstorm. These games formed part of a broader focus on casual, free-to-play experiences and simulated worlds.

Entertainment franchises and mobile production

TinyCo later expanded its emphasis on licensed Hollywood properties. It developed Family Guy: The Quest for Stuff, released in 2014 in partnership with Fox Digital Entertainment, and Marvel Avengers Academy, released in 2016 in collaboration with Marvel Entertainment. Its portfolio also includes Futurama: Worlds of Tomorrow, released in 2017. By mid-2016, TinyCo's games had collectively exceeded 100 million downloads.

The studio's capabilities span game design, world building, character design and animation, narrative writing and script integration. Its production scope includes development for iOS, Android and Amazon Appstore, together with mobile publishing, marketing and live operations. In-game events and freemium monetization are also part of its supported capabilities, extending its work beyond initial game releases into ongoing operation.

Acquisition and integration

SGN acquired TinyCo in July 2016 to lead its narrative simulation division. SGN subsequently adopted the Jam City name in September that year. TinyCo's team and physical operations became integrated into Jam City's San Francisco Narrative Studio, with development and live operations continuing under the parent brand.

TinyCo's standalone branding has largely been retired, and its historical website is no longer functional. Jam City's website now provides the active portfolio and player-support destination. The acquisition and integration form part of the studio's continuing history within Jam City.

More about TinyCo

Financing and developer support

  • TinyCo raised $18 million in Series A financing in February 2011, led by Andreessen Horowitz. Marc Andreessen joined Suli Ali on the board.
  • In May 2011, TinyCo launched the $5 million TinyFund, offering up to $500,000 per mobile title alongside live-operations mentoring.
  • A further $20 million Series B round in November 2013 was backed by Andreessen Horowitz and Pinnacle Ventures, supporting a shift toward higher-budget simulation and narrative titles.

Historical leadership

In August 2017, former EA executive and Linden Lab CEO Rod Humble was appointed CEO of TinyCo and head of its studio within Jam City, with Matt Gaiser assisting studio operations. This is a historical appointment, rather than confirmation of current leadership.

Regulatory history

In September 2014, TinyCo settled an FTC complaint concerning children's personal information in several early games. The settlement included a $300,000 civil penalty and enhanced child-privacy standards.

Notable credits

11 credits
  • Family Guy: The Quest for Stuff
  • Marvel Avengers Academy
  • Futurama: Worlds of Tomorrow
  • Tiny Monsters
  • Tiny Village
  • Tiny Zoo Friends
  • Spellstorm
  • Tiny Castle
  • VIP Poker
  • Guess!
  • Mermaid Resort

Offices

Current and former locations of TinyCo

3 locations

  • San Francisco offices

    Headquarters
    San Francisco, California, United States
    About this office

    **Office** Status: active Headquarters Address: 225 Bush Street, Suite 1900, San Francisco, CA 94104, United States TinyCo's headquarters premises, subsequently integrated into Jam City's San Francisco studio operations. --- **Office** Status: inactive / historical Address: 800 Market Street, 6th Floor, San Francisco, CA 94102, United States Former principal office listed in TinyCo's SEC filings before its subsequent headquarters at 225 Bush Street.

  • Buenos Aires office

    Former office
    Buenos Aires, Argentina
    About this office

    Historical TinyCo development outpost documented in 2012. The report does not establish a closure date or continuity with Jam City's current regional studio.

  • Vancouver office

    Former office
    Vancouver, British Columbia, Canada

    Historical direct regional studio announced in August 2012 for original mobile IP development; closed before the 2016 acquisition.

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