Tilting Point

Tilting Point is an American mobile and free-to-play game publisher and co-developer founded in 2012. It works with independent developers to fund, operate and expand games, combining publishing expertise with marketing technology and production support. Its publishing activities span casual games, midcore titles and 4X strategy, with distribution across iOS, Android, Apple Arcade, Netflix Games and PC/web platforms.

The company's Progressive Publishing model builds partnerships in stages. An initial engagement can focus on an existing live game's user acquisition, store visibility, monetization and ongoing operations. As a game demonstrates commercial traction, the relationship can expand into joint development, investment or acquisition. This approach allows publishing support to develop alongside a game's needs and performance rather than requiring every partnership to begin with a full production agreement.

Publishing and development

Through Power Up, Tilting Point provides marketing support, analytics and user acquisition capital for live mobile games. Its Team Up partnerships involve direct funding and joint production or co-development. Supporting capabilities include campaign optimization, advertising monetization, live-service management, automated marketing creative and predictive analysis of player lifetime value.

Tilting Point also works with entertainment rights holders and development partners to adapt established franchises for interactive audiences. Its publishing portfolio includes games connected to SpongeBob SquarePants, Star Trek, Warhammer, Avatar and other entertainment properties. These projects involve different development partners and operating teams, with Tilting Point contributing publishing, funding, co-development or acquired publishing operations according to the title.

Growth and international reach

Headquartered in New York, the company has developed an international publishing organization with corporate operations in Miami and a European operational hub in Barcelona. Its expansion has combined partnerships with acquisitions of game assets, technology and development businesses. These transactions have broadened its ability to support games throughout their commercial lives, from audience growth to ongoing content and economy management.

Alongside mobile distribution, Tilting Point has pursued PC and browser access for mobile intellectual property through distribution partnerships. Its business combines live-game operations with opportunities to develop new projects around established franchises and independent developers' games.