THREEDEEMEE
- Open roles
- 0
- Founded
- 2015
- Employees
- 11-50
- Offices
- 1
About THREEDEEMEE
THREEDEEMEE is an immersive technology and digital animation business developing personalized 3D avatars, virtual try-on software and digital assets for fashion commerce and interactive environments. Founded by the Watson family in 2015, the company combines a London commercial base with production capabilities in Bangkok. Its work brings together computer graphics, software engineering and digital fashion technology.
The company's TDM Avatars technology creates personalized digital twins from 360-degree smartphone video. These avatars support virtual clothing and accessory fitting, giving online shoppers a way to assess products through a digital representation of themselves. The company's fashion technology work addresses sizing uncertainty and aims to reduce product returns and their associated environmental costs.
Production and integration
Alongside its avatar platform, THREEDEEMEE offers in-house digital asset production covering modeling, texturing, character rigging and animation. Its creative capabilities also include digital painting, bespoke illustration, marketing graphics and motion graphics. This combination supports both the creation of visual content and its implementation within interactive applications.
The business develops virtual dressing room software and e-commerce integrations, with APIs and SDKs connecting avatar assets to mobile applications, games and virtual worlds. Supported environments include Unity, Unreal Engine and WebGL. Its work also encompasses spatial product visualization for Web2 and Web3 commerce, including digital clothing and configurable product presentations.
Company development
The enterprise originally incorporated in the United Kingdom as Arbroath Capital UK Risk Management Consulting Ltd. It adopted the THREEDEEMEE LIMITED legal name in May 2019 as its focus shifted to 3D graphics, avatar development and spatial fashion technology. Its production presence in Thailand was formalized through a local company incorporation in April 2023.
Today, the company's activities span proprietary software development, technology licensing and commissioned creative production. Its markets include fashion and apparel retail, immersive experiences, interactive virtual worlds and digital advertising.
More about THREEDEEMEE
Leadership
Victor Watson is Chairman and Director. Cherlie Watson is identified as a founder and Company Secretary, having previously served as a director. Mark Anthony Hickman, Graeme Andrew Lawrie and Michael Plener joined the board on 14 November 2024.
Technology and operating model
Published descriptions of the smartphone scanning system report a 1–2% margin of error in generating personalized avatars. The reported team model combines founder-directors, contractors and a dedicated Thai production team; UK statutory filings reporting no direct salaried PAYE employees should be understood within that operating structure.
Industry collaboration
The 2024 educational webinar series was produced with EMBODEE and CAD for Fashion. The Expivi collaboration involved spatial garment visualization, custom texture rendering and configure-price-quote e-commerce tools.
Notable credits
4 creditsOffices
Where THREEDEEMEE is based
- 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United KingdomLondon, England, United Kingdom
London office
HeadquartersAbout this office
Overall headquarters and commercial office handling corporate administration, international partnerships, executive oversight and commercial client relations.
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