The Workshop

ONE School is a 100% free and fully remote creative mentorship program for Black professionals or students making a career pivot into the advertising industry. Founded in 2020 by Oriel Davis-Lyons in collaboration with Spotify, the program addresses the lack of Black creatives in advertising. It operates under The One Club for Creativity in New York City.

Specialization: Portfolio building, creative mentorship, and career transition.
Program: A 16-week intensive program focused on Art Direction and Copywriting tracks, providing direct guidance from top-tier industry professionals to build a professional-grade advertising portfolio.
Mission: To build a more equitable and diverse advertising industry by providing world-class education and access to Black talent who may not have attended traditional ad schools.
Values: Equity and Access (100% free tuition), Excellence (high-standard portfolio output), and Community (building a support network of Black creatives).
Portfolio: Students create campaigns for global brands like Spotify, Google, and Chrysler.
Tools: Utilizes Adobe Creative Cloud and virtual collaboration platforms like Slack and Zoom.