The Woo
Where there's a #WOO, there's a way
- Open roles
- 0
- Founded
- 1996
- Employees
- 11-50
- Offices
- 2
About The Woo
The Woo is an independent, woman-owned creative and advertising agency based in Los Angeles. Founded in 1996, it develops integrated marketing programmes around the emotional connections between brands and consumers. Its approach combines strategic insights, cultural relevance and design-led storytelling across advertising, branded entertainment and digital communications.
The agency brings strategy, creative development, production and media capabilities together. Its strategy work includes brand architecture, communications planning and audience persona development, while its creative output spans television commercials, digital video, print advertising, brand identity, packaging and retail displays. In-house production supports commercial video, radio and digital assets. Social strategy, influencer collaborations, digital activation, media planning, buying and analytics extend campaigns across channels.
Campaign experience
The Woo has worked with established global businesses and emerging consumer brands across electronics, home appliances, entertainment, beauty, fitness, food and beverage, retail and consumer packaged goods. Its work ranges from product launches and brand platforms to direct-response campaigns and member acquisition marketing.
A long-running partnership with Lenovo included global product launches and campaigns featuring Ashton Kutcher and Kobe Bryant. In 2015, Bosch Home Appliances appointed the agency its U.S. Creative Agency of Record. That relationship included the “Invented for Life” platform and campaigns supporting the Bosch Benchmark and 24-inch kitchen product lines across television, digital, print and experiential channels.
Other work includes the “She's Like Me” campaign for Warner Bros. and DC Super Hero Girls, alongside launch creative and social content for Cardi B's Whipshots. The portfolio also encompasses campaigns for Intel, De'Longhi, Milani Cosmetics and LA Fitness, as well as packaging and branding for Niagara Bottling.
The agency's history connects brand research with execution across both physical and digital consumer touchpoints. Its combination of strategic planning, content creation, production and media services supports coordinated campaigns from initial positioning through launch and ongoing audience engagement.
More about The Woo
Leadership and history
Valerie Moizel is identified as founder, CEO and Chief Creative Officer. Co-founder David Abehsera departed in August 2020 and went on to launch venture studio Noovel; Moizel subsequently assumed sole leadership.
Research method
The agency's 2020 repositioning included a proprietary methodology intended to evaluate and measure emotional resonance between brands and consumers.
Strategic collaboration
In May 2024, Moizel partnered with Plus Company and We Are Social to launch Hello in the United States. She became President and Chief Creative Officer of Hello US, bringing executive and creative talent from The Woo into the collaboration.
Mentorship and public initiatives
The report identifies Moizel's She Dynasty interview podcast and T.E.A.M. Woo, an internal mentorship programme supporting women and emerging talent in creative communications.
Notable credits
11 creditsOffices
Where The Woo is based
- 5870 West Jefferson Blvd., Suite D, Los Angeles, CA 90016Los Angeles, California, United States
Los Angeles office
HeadquartersCurrent headquarters at Jefferson Creative Campus, housing executive management, creative direction, brand strategy and media production.
- Culver City, California, United States
Culver City office
Open roles
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