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The Sweetspot

Creative & Production
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Founded
2021
Employees
1-10
Offices
1

About The Sweetspot

The Sweetspot is an independent Hamburg-based production company creating commercial films, branded entertainment, digital campaigns and stills photography. Established in 2021, the studio combines cinematic live-action production with creative development, editorial finishing and flexible production support for campaigns in Germany and internationally.

Its work spans the full production process, from treatments and pre-production through shooting, post-production and final delivery. The company also represents a curated roster of commercial directors and photographers, pairing talent representation with hands-on production and creative services.

Production capabilities

  • Commercial film production and branded content
  • Director and photographer representation
  • Creative development, treatments and visual planning
  • Stills and campaign photography
  • Offline and online editorial finishing
  • Service production and international shoot facilitation
  • Hybrid and AI-assisted production workflows

The Sweetspot works across automotive, sport, fashion, food and beverage, technology, entertainment, luxury and personal-care campaigns. Its client work includes projects for Mercedes-Benz, adidas, Nike, IWC Schaffhausen, Jägermeister, Oatly, Vodafone, Sony and McDonald's, alongside collaborations with agencies and networks including Jung von Matt, Scholz & Friends, thjnk, Serviceplan, Accenture Song, DDB, Grabarz & Partner and GGH MullenLowe.

Selected work

Recent and recognised projects include adidas' 125 Years DFB x Adidas, L'Osteria's Nonna Approved, Innocence Project's Born Guilty, Oatly's Made for Hoomans – Werner, Gucci's Solaris, IWC Schaffhausen x AMG's Designed For The Fearless, and WOW's Bundesliga Start of Season 2025 – Studio & Office.

The studio's portfolio has received recognition at the Clio Awards and Clio Sports, Deutscher Werbefilmpreis, Art Directors Club, Young Director Awards, New York Festivals, Berlin Commercial and Spotlight Festival. Its operating model combines a compact core production team with a wider freelance crew and talent network, allowing it to scale for varied campaign requirements while retaining close creative and production oversight.

More about The Sweetspot

Leadership and company history

The Sweetspot was founded by managing partners and executive producers Felix Antretter and Daniel Kottirsch, who are also listed as the company's managing directors. The business was initially incorporated in Stuttgart in February 2021 before transferring its corporate seat to Hamburg later that year.

Core team

The compact internal team includes Julia Kastaun as Head of Post Production, Casey Lugada in the Creative Unit and editorial role, and Britt Diedrich in office management. The company scales its core production operation through a wider freelance crew and represented talent roster.

Notable credits

10 credits
  • Adidas – "125 Years DFB x Adidas"
  • L'Osteria – "Nonna Approved"
  • Innocence Project – "Born Guilty"
  • Oatly – "Made for Hoomans – Werner"
  • Gucci – "Solaris"
  • Mercedes-Benz – "The Assistance (DC)"
  • IWC Schaffhausen x AMG – "Designed For The Fearless"
  • Jägermeister – "Die Nacht Braucht Meister"
  • WOW (Sky) – "Bundesliga Start of Season 2025 – Studio & Office"
  • Vodafone – "Digital Cleanup Experiment"

Offices

Where The Sweetspot is based

1 location

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