The Simulation Crew

The Simulation Crew is a Dutch serious games and extended reality development studio based in Nijmegen. It creates immersive training applications that help people practise interpersonal communication, professional decision-making and practical skills. Its work serves healthcare providers, educational institutions, public services and businesses, combining interactive 3D environments with conversational virtual characters.

The studio develops custom VR and XR applications alongside licensed training scenarios. Its capabilities include virtual environment design, intelligent avatars, natural speech interaction and learning analytics. Training settings range from clinical consultations and service counters to simulated retail and warehouse environments. These applications give learners opportunities to rehearse situations that involve empathy, judgement, procedural knowledge or difficult conversations.

Conversational simulation

A central part of its technology is Iva, a conversational virtual human system. Learners speak naturally with a character rather than selecting answers from a fixed dialogue menu. The platform combines conversational artificial intelligence, speech recognition and emotion detection to adapt the character’s responses, facial expressions and body language. Debriefing tools and analytics assess performance against training rubrics and provide personalised feedback.

Healthcare applications cover motivational interviewing, patient-provider communication, psychiatric history-taking and hospital emergency procedures. The studio also develops tools for communication assessment and rehabilitation. Its rehabilitation work combines virtual tasks with physical sensor input, extending simulation beyond conversation into the practice of movement and prosthetic control.

Development and delivery

The company works with healthcare professionals, researchers and educators to develop scenarios grounded in specialist practice. Its services include co-development, clinical research tooling, training validation and integration with learning management systems. This approach connects software production with the instructional and assessment needs of participating organisations.

Beyond healthcare, its internally operated Virtual Skillslab platform provides vocational simulations for cashier work, store operations and warehouse procedures. Across these activities, The Simulation Crew combines game development, avatar design and educational software to support both communication training and practical workplace learning.