Sawmill

Sawmill is a creative digital agency based in Huntsville, Ontario, combining commercial filmmaking with brand strategy, digital marketing and e-commerce development. Founded in 2014 as a boutique commercial film production company, it expanded its scope in 2019 to connect content production with customer journeys, online retail and ongoing marketing campaigns.

The agency works with direct-to-consumer brands and organizations across automotive and powersports, real estate, health and wellness, consumer products, industrial technology and the nonprofit sector. Its projects range from broadcast commercials and brand films to Shopify stores, subscription experiences and integrated product launches.

Film, content and brand development

Sawmill's production capabilities include commercial cinematography, branded lifestyle content, product photography, motion design and post-production. Creative development, visual identity, copywriting and digital advertising assets support broader brand and campaign work.

Its commercial portfolio includes Treasure Hill's “Make the Switch,” broadcast during Canadian Super Bowl coverage, and a Chevrolet Blazer campaign associated with The Amazing Race Canada. Other work includes outdoor vehicle content for Polaris and Yamaha, a motorcycle components campaign for British Customs, and video campaigns for the Ontario Real Estate Association and YWCA Muskoka.

E-commerce and customer experience

As an end-to-end Shopify agency, Sawmill combines information architecture, experience design and full-stack development with customer research and conversion optimization. Its e-commerce services extend to app design, prototyping, subscription programs, loyalty programs and affiliate programs.

The agency also develops go-to-market strategies and multichannel campaigns, including Meta and Google advertising, email automation, search optimization, analytics and reporting. These capabilities allow it to connect product storytelling with acquisition, purchase and retention activities.

Projects illustrate this combination of creative and technical work: Inclusive Movement involved an e-commerce relaunch, subscription architecture, video courses and a native mobile application; Richcraft Homes' The Charlotte campaign combined brand launch work with a substantial collection of video assets; and Cobot Intelligence commissioned technical product videos and photography for industrial automation solutions.