The Refinery

The Refinery is an independent entertainment advertising agency based in Los Angeles, California. Founded in 2006, it develops visual campaigns for theatrical films, television programmes, streaming releases and entertainment franchises. Its work spans key art, print advertising, digital activations, social campaigns, motion design and brand identity, connecting campaign artwork across physical and digital formats.

The agency began as a boutique design studio producing theatrical key art and print campaigns from a home office. It subsequently expanded into a multidisciplinary operation bringing together creative direction, art direction, copywriting, digital design, motion animation and account management. Its development reflects the growing range of promotional formats used by film studios, television networks and streaming platforms.

Campaign development and delivery

Key art and theatrical posters remain central to the agency's work. Print and out-of-home production includes one-sheets, billboards, bus shelters, character posters and premium packaging. Branding work extends to film and programme logos, franchise style guides, campaign typography and iconography, giving entertainment properties a visual language that can carry across different promotional materials.

For digital and social channels, The Refinery produces bespoke activations, animated motion posters, interactive web units, rich media banners and digital displays. These capabilities support campaigns that adapt a central creative concept to different screens, audience touchpoints and distribution formats. Its markets include theatrical motion pictures, premium television, global streaming platforms and video gaming.

The agency also provides in-house finishing and post-production through Turn 9. Supported capabilities include colour correction, high-resolution retouching, digital asset preparation and management, and localisation for distribution. These functions connect campaign design with the preparation of assets for release across markets.

Its client relationships include major film studios, broadcasters and streaming services such as Disney, Netflix, Amazon MGM Studios, Universal Pictures, Warner Bros. Discovery, Sony Pictures, Paramount, FX and Apple TV+.