The Pulse
- Open roles
- 0
- Founded
- 2011
- Employees
- 1-10
- Offices
- 1
About The Pulse
The Pulse is an independent video production and digital marketing studio based in San Diego, California. Founded in March 2011 by executive producer and host Cynthia "Cindy" Matalucci, the company creates promotional content for businesses, entrepreneurs, lifestyle brands and non-profit organizations. Its work combines commissioned video production with lifestyle television and live digital programming.
The studio specializes in interview-style video marketing. Its entertainment broadcast approach brings Matalucci into client businesses to conduct relaxed on-camera interviews, try products or services and highlight customer testimonials. These segments introduce the people behind a business while showing its products, services and customer experience in context.
Production and marketing
The Pulse offers commercial and promotional video production, executive interviews, on-camera product reviews, event videography and photography, editing and post-production. Its marketing packages also include social media content, live streaming and television broadcast placement through YurView. Clients span restaurants and hospitality, retail, fitness and wellness, fashion, professional and financial services, entertainment and community organizations.
Event coverage forms another part of the studio’s work, including red-carpet interviews, festival reporting and business conference content. Its coverage ranges from local business spotlights to entertainment events and experiences, connecting its interview-led production style with both promotional and editorial programming.
Television and live programming
The studio produces the lifestyle television show The Pulse, which airs weekly on Cox Communications’ YurView channels across several Southern California markets and Yuma. It also produces The Pulse: Live With Cindy, a weekly live-streamed segment distributed through YouTube, Facebook, LinkedIn and its official website.
Across its operating history, The Pulse has produced thousands of web video segments and more than 125 full television broadcast episodes. This combination of business-focused production, event reporting and recurring programming supports distribution across web, social media and television.
More about The Pulse
Production team
Israel Farrer serves as Director of Photography and Head of Digital Marketing. The boutique core team works with freelance videographers, contracted video editors and production assistants.
Founder’s background
Before launching the studio, Cindy Matalucci spent 17 years in corporate sales and marketing at Paychex. She initially developed the business as an entrepreneurial project before expanding it into a full-time multimedia agency.
Notable credits
14 creditsOffices
Where The Pulse is based
- San Diego, California, United States
San Diego offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 3077 Clairemont Dr # B-204, San Diego, CA 92117-6800 Phone: +1 619-500-1622 Operating headquarters and primary production base. --- **Office** Status: active Address: 11717 Sorrento Valley Rd, San Diego, CA 92121 Additional recorded business facility.
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