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The Pokémon Company

Games & Interactive
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9
Founded
1998
Employees
201-500
Offices
1

About The Pokémon Company

The Pokémon Company is a Tokyo-based joint venture that oversees the Pokémon intellectual property across games, trading cards, animation, licensing, retail, and live fan experiences. Established in 1998 as Pokémon Center Co., Ltd., it adopted its current name in 2000 as its role expanded from retail operations to franchise-wide brand stewardship.

Its work spans the management, production supervision, co-publishing, and publishing of Pokémon products and media. In Japan, the company handles video-game publishing and co-publishes or finances titles with development and publishing partners. It also oversees mobile applications, the Pokémon Trading Card Game, animation and film initiatives, character licensing, Pokémon Center retail operations, and the Play! Pokémon competitive programme.

Across games, media and play

The company’s portfolio includes major console releases such as Pokémon Scarlet and Pokémon Violet, Pokémon Legends: Arceus, and the Pokémon Legends series, alongside mobile projects including Pokémon GO, Pokémon Sleep, Pokémon UNITE, Pokémon Masters EX, and Pokémon Trading Card Game Pocket.

Its stewardship also extends to the Pokémon Trading Card Game, animated productions including Pokémon the Series, Pokémon Horizons: The Series, Pokémon Concierge, and Pokémon Evolutions, as well as Pokémon Center retail and the Play! Pokémon World Championships and Championship Series.

Global franchise stewardship

The Pokémon Company coordinates worldwide brand development while working through specialized group companies and regional operators. The Pokémon Company International manages the property outside Asia, including brand management, licensing, marketing, the trading card game, animation and home entertainment in its territories. Within Asia, the company’s Asia Business Division and regional subsidiaries support publishing, retail, licensing, and business expansion.

The company remains active as a dedicated Pokémon franchise steward, bringing together games, consumer products, media, competitive play, and retail under a unified global brand.

More about The Pokémon Company

Legal Name: The Pokemon Company International, Inc.

HQ: Bellevue, Washington, USA

Status: Private (Subsidiary of The Pokemon Company in Japan)

Leadership: Tsunekazu Ishihara (President and CEO of The Pokemon Company), Kenji Okubo (President of TPCi), Takato Utsunomiya (COO)

Services: Licensing, marketing, distribution, retail management, and localization

Vision: To delight fans through excellent products and meaningful experiences while making the world a better place through shared journeys and friendly competition

Values: Passion for the brand, commitment to diversity and inclusion, and social responsibility

Key Projects: Pokemon Trading Card Game (available in 76 countries and 13 languages), Pokemon animated series (25+ seasons, 1,000+ episodes), Pokemon Video Game Championship Series (Play! Pokemon), and Pokemon Center retail operations

Partners: Nintendo, Creatures Inc., GAME FREAK inc., Niantic, and Jazwares

Awards: Multiple licensing and entertainment industry awards for brand growth and product innovation

Notable credits

15 credits
  • Pokémon Scarlet
  • Pokémon Violet
  • Pokémon Legends: Arceus
  • Pokémon Legends: Z-A
  • Pokémon GO
  • Pokémon Trading Card Game Pocket
  • Pokémon Sleep
  • Pokémon UNITE
  • Pokémon Masters EX
  • Pokémon Trading Card Game
  • Pokémon Horizons: The Series
  • Pokémon Concierge
  • Pokémon Evolutions
  • Detective Pikachu
  • Play! Pokémon World Championships

Offices

Where The Pokémon Company is based

1 location

  • Minato City office

    Headquarters
    Roppongi Hills Mori Tower 8F & 47F, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6108, JapanMinato City, Tokyo, Japan
    About this office

    Global corporate headquarters for executive leadership, Japanese game publishing, IP licensing, brand stewardship, and Asia Business Division operations.

    +81 120-049-725
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