The Panics
- Open roles
- 0
- Founded
- 1997
- Employees
- N/A
- Offices
- 1
About The Panics
The Panics was an Amsterdam-based, director-driven production studio combining live-action filmmaking with animation, computer-generated imagery and visual effects. Its work spanned commercials, brand films, channel identities, festival titles and original narrative projects. The studio brought directors, creatives, producers and specialist artists together across live-action production, motion graphics, 2D and 3D animation, compositing and VFX supervision.
Founded in 1997 as PostPanic, the company emerged following the graduation film A Time for Panic, created by graduates of the Utrecht School of the Arts. Its original name referred to life after that project. In October 2019, the company adopted The Panics as its public name, continuing a production approach that combined commercial directing with an in-house animation and visual effects team.
Commercial and narrative work
The studio produced work for brands including Nike, Google, Adidas, Chanel, PlayStation, ASICS, MINI, TomTom, Coca-Cola and MTV. Projects ranged from the complete on-air identity package for MTV Brand New to mixed-media advertising, automotive campaigns and films for telecommunications companies. Its Adidas FUTURECRAFT.LOOP – Made To Be Remade production combined live-action filmmaking with specialist CG, design and VFX work.
Original filmmaking was another part of its output. SUNDAYS, released in 2015 and directed by Mischa Rozema, used a dystopian science-fiction setting to explore love, memory and virtual reality. Shot in Mexico City, the concept short attracted a Hollywood bidding contest won by Warner Bros. Other projects included the science-fiction short Stardust, festival title sequences and experimental visual storytelling.
The company's history ended after its operating entity entered bankruptcy in March 2024. Proceedings concluded in June 2026 with the entity's dissolution. Its portfolio represents a former production business whose commercial and original projects combined live-action direction with animation, design and digital effects.
More about The Panics
Founders and creative structure
- The founders were Mischa Rozema, Jules Tervoort and Mark Visser. These are historical founding roles, rather than current executive appointments.
- The studio organised work through internal labels: The Panics Film for live-action and commercial direction, PostPanic for in-house CG, animation and VFX, PostPanic Pictures for long-format narrative development, and House of Panic for collaborations with directors and visual artists.
- On Adidas' FUTURECRAFT project, the company worked directly with the brand, pairing director Fons Schiedon and the live-action team with its specialist in-house CG, design and VFX crew.
Creative community
Panic Room began in Amsterdam in 2009 as a twice-yearly, invitation-only creative lecture and networking series. The studio also partnered with Playgrounds Festival on the Next Talent Programme.
Production environment
Maurice Mentjens designed the studio's production interior for its planned 2008 move. The design accommodated a workforce that fluctuated with production stages, using an open mezzanine, edit and screening rooms, and modular workstations.
Recognition
The 2018 Liberty Global film A Report of Connected Events received recognition at the Clio Awards, Ciclope and Shots Awards, alongside the Grand Prix at the Dutch Creativity Awards. These distinctions concern the film rather than a separate company-wide award.
Notable credits
13 creditsOffices
Where The Panics is based
- Amsterdam, North Holland, Netherlands
Amsterdam office
Open roles
Find your next role at The Panics