The Other End
- Open roles
- 0
- Founded
- 2014
- Employees
- 1-10
- Offices
- 1
About The Other End
The Other End is a Toronto-based film production company and virtual production studio founded in 2014. Its work spans independent cinema, international co-productions, commercial advertising and digital content, combining production services with real-time filmmaking technology.
The company's virtual production capabilities centre on in-camera visual effects, bringing camera tracking, LED environments and Unreal Engine rendering into the filming process. Its production offering also includes commercials, branded campaigns, music videos, television spots and independent feature films, alongside editing, digital finishing and visual effects supervision.
From film production to virtual production
Originally focused on dramatic cinema and commercial work, The Other End began testing virtual production workflows in 2020. Its proof-of-concept work at Pinewood Studios Toronto integrated real-time graphics with camera tracking for speculative commercial spots. Pinewood served as a testing and filming facility rather than a company branch.
The company subsequently expanded into production infrastructure and launched its dedicated Virtual Production House banner in 2021–2022. This development extended its work from producing content into providing access to LED stages and supporting production facilities. Its stage offering includes conventional soundstage and cyclorama space alongside LED volume production, with production suites and infrastructure supporting shoots.
Production work
The Other End co-produced the 2020 feature drama The Rain Falls Where It Will with Rainy Pictures. Its reported work also includes the Virtual Production 2020 Reel / Spec Spot and production management for This is Irpinia.
Across its production and facility services, the company serves independent filmmakers, commercial producers and television projects. Its reported markets include feature films, episodic drama, movies of the week, advertising, digital media and documentary or cultural projects.
More about The Other End
Leadership
Amir Endalah is the company's founder, CEO and principal. His City of Toronto Film, Television and Digital Media Advisory Board appointment runs through November 14, 2026.
Technology and collaboration
The flagship virtual production system was developed with display integrator APG Media and manufacturer INFiLED. APG's involvement included system design and installation. The reported configuration combines a curved LED volume, a motion-controlled LED ceiling and Brompton processing.
Operating approach
The flagship facility was designed to offer boutique, cost-flexible access to virtual production for independent features, episodic television and commercials, pairing conventional stage space with LED production facilities.
Notable credits
3 creditsOffices
Where The Other End is based
- Toronto, Ontario, Canada
Toronto offices
HeadquartersAbout this office
**Toronto Head Office & Flagship Stage Facility** Status: active Headquarters Address: 16 Ingram Drive, North York, Toronto, Ontario M6M 2L6, Canada Phone: +1 (416) 536-0905 Reported operating headquarters and flagship production facility, housing Moon Stage, Sun Stage and production offices. --- **Toronto Corporate & Administrative Loft** Status: active Address: Suite 303, 77 Florence Street, Toronto, Ontario, Canada Registered corporate and administrative premises documented in Canadian trademark records; distinct from the Ingram Drive production facility.
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