The Media Grind

The Media Grind was an American boutique advertising and creative communications agency founded in 2015. Based in Los Angeles with a presence in New York, it developed campaigns combining strategic planning, content production, social media, experiential marketing and media buying. Its work connected brand positioning with digital communications and live experiences, particularly for beverage, spirits and entertainment businesses.

The agency offered communications planning, campaign ideation, video production, photography and event coverage. Its social media work included channel management, influencer activations, organic and paid campaigns, and real-time coverage of entertainment events. Experiential projects extended into product launches and interactive installations, supported by campaign content and digital media deployment.

Campaign work

For Three Olives Vodka, the agency developed the Find Otherness relaunch campaign at Coachella with recording artist Halsey. Its contributions included talent scripts, social content, custom Snapchat geofilters, an event sizzle video and an experiential thrift shop. Other spirits projects included a promotional reel for Stranahan’s Colorado Whiskey’s Snowflake 2016 release and a Bushmills Irish Whiskey commercial media shoot in February 2019.

Entertainment assignments combined ongoing social communications with campaigns around specific events and releases. The agency handled social strategy, daily content and live awards coverage for Rotten Tomatoes. For Fandango, it executed an Oscar red-carpet takeover with influencer Marcus Johns that reportedly generated 11,000 new Instagram followers. It also created promotional content for Lionsgate’s The Expendables 3 and supported social amplification for the Indiegogo campaign to complete Orson Welles’ The Other Side of the Wind, which raised more than $400,000. Its broader advertising work included campaign development and copywriting for UrbanSitter.

The Media Grind ceased operations by the mid-2020s. Its former website domains were subsequently parked or unavailable, and its historical business premises were reported closed. Its portfolio reflects an agency model that brought campaign strategy, production, social distribution and on-site brand experiences together within individual client assignments.