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The Marketing Store Europe

Advertising & Creative Agency
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Founded
1986
Employees
1001-5000
Offices
7

About The Marketing Store Europe

The Marketing Store (tms) is a global customer engagement agency that unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. Operating as a creative agency, a strategic consultancy, and a technology provider, we engage with over 110 million customers every single day. We are responsible for some of the world’s most successful and iconic long-term marketing platforms, including McDonald’s Happy Meal and MONOPOLY programs. Our clients include McDonald’s, adidas, T-Mobile, Starbucks, Vue, and O₂.

Our Capabilities:

  • Customer engagement
  • Digital transformation
  • Sustainable sourcing
  • Creative strategy and development
  • Digital/interactive solutions
  • Mobile and wireless
  • Experiential marketing
  • Retail experience
  • Loyalty programs
  • Strategic consulting
  • Sourcing and tendering
  • Category management

Our Values:

  • Behavior-changing creativity
  • Being inquisitive
  • Building relationships
  • Effectiveness
  • "Making it happen"
More about The Marketing Store Europe

Headquarters: Chicago, Illinois, USA

Status: Operating Subsidiary of HAVI Group, LP

Key People:

  • Brian Barthelt (Chief Innovation Officer)
  • Mike Cieplak (CFO)
  • Preet Michelson (Chief People Officer)
  • Alice Chi Martin (President, Global Merchandise Services)
  • Jeff Jarka (MD, Global McDonald's Marketing)
  • Joern Kallmeyer (Chief Supply Chain Officer)

Notable Awards & Recognition:

  • Great Place to Work Certified (2021)
  • Campaign Best Place to Work
  • Various industry awards for sales promotion and creative strategy

Legacy:
Founded in 1986 by its original entrepreneurial leadership team, the company evolved through a 1998 merger with M-B Sales. HAVI origins date back to 1974.

Notable credits

4 credits
  • McDonald’s Happy Meal
  • McDonald’s MONOPOLY
  • T-Mobile loyalty platform
  • adidas retail experiences

Offices

Where The Marketing Store Europe is based

7 locations

  • Toronto office

    Toronto, Ontario, Canada

  • Paris office

    Paris, Île-de-France, France

  • Hong Kong office

    Hong Kong

  • Bengaluru office

    Bengaluru, Karnataka, India

  • Leeds office

    Leeds, England, United Kingdom

  • London office

    London, England, United Kingdom

  • Chicago office

    Chicago, Illinois, United States

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