The Holocraft

The Holocraft is a Chennai-based virtual production, motion capture and real-time animation studio founded in 2020. Its work brings together live-action filmmaking, visual effects and game-engine technology, with Unreal Engine at the centre of its production approach. The studio creates virtual production and animated content for films, commercials, gaming cinematics and interactive experiences.

Its production services span LED in-camera visual effects, hybrid green screen shoots, digital previsualization, motion capture and real-time character animation. LED workflows combine physical performers and sets with virtual environments displayed on stage. Hybrid green screen production brings camera tracking, real-time keying and live compositing into the shoot, allowing filmmakers to assess the relationship between live action and digital scenery while filming.

Real-time production

The studio uses Unreal Engine to coordinate lighting, camera movement and asset changes. This approach lets directors, cinematographers and performers visualize scenes during production and refine staging without relying entirely on later compositing or offline rendering. Previsualization services support sequence blocking, digital staging and live-engine cinematics, both on set and remotely.

Motion capture services include full-body performance capture and digital character pipelines. The company's technical capabilities also encompass markerless camera tracking, interactive shaders and dynamic lighting synchronization. Alongside content production, it offers virtual production consultancy, studio construction support, hardware and software integration, pipeline development and technical training.

Selected work

The Holocraft's film work includes virtual production and hybrid green screen execution for Radhe Shyam and motion capture, character pipelines and real-time animation for Logam, the Venkat Prabhu-directed segment of Kutty Story. Its portfolio also includes the original animated short KARU, the Toyota Mirai - Experience interactive showcase, the Nestron television commercial and the Valorant - First Sightings gaming cinematic.

Across these projects, the studio applies real-time production to entertainment, advertising and interactive visualization, combining creative content development with the technical systems needed to produce it.