The Heist

The Heist is a design-driven creative production studio specializing in motion design, live-action filmmaking, animation, CGI, and end-to-end post-production. Operating within the Thinkingbox creative collective, it combines concept development and craft execution across commercial, entertainment, technology, and brand storytelling work.

The studio’s integrated production pipeline spans early creative development through delivery. Its teams work across styleframes, concept art, storyboards, treatments, scripts, directing, live-action production, editorial, colour finishing, compositing, visual effects, sound-design integration, and multi-format delivery.

Capabilities

• Motion design and animation: 2D and 3D motion graphics, title design, animated infographics, kinetic typography, character animation, CGI, and product demonstrations.
• Live-action production: Commercial production, directing, cinematography, casting, lighting, and physical shoots.
• Post-production: Editorial, colour grading, compositing, VFX supervision, and finishing.
• Creative development: Creative direction, brand storytelling, treatment development, pitch decks, and production-pipeline consultation.

The Heist also works with real-time 3D and virtual-production workflows using Unreal Engine, alongside experiential and large-format visual work. Its projects include advertising and social campaigns, broadcast commercials, narrative films, title packages, product storytelling, and digital spectacles.

Originally founded by Mike Goldstein as an independent live-action production house, The Heist was acquired by Thinkingbox in July 2022 to become its dedicated filmmaking and post-production arm. The studio subsequently broadened into motion design and animation, and expanded its creative team in 2025 with senior artists, art directors, and producers from The Mill’s legacy design group.

Its supported work includes campaigns and content for FIFA World Cup 2026, Google Pixel, Microsoft Copilot, Adobe, Sundance Film Festival, Topps and Fanatics, Discord, Fremont Street Experience, and Backyard Baseball. In 2026, the studio introduced a refreshed brand identity reflecting its broader creative practice.