The Famous Group
- Open roles
- 0
- Founded
- 1997
- Employees
- 51-200
- Offices
- 4
About The Famous Group
The Famous Group is a creative technology and experiential production company working across live sports, entertainment, broadcast and brand experiences. Founded in 1997, it developed from a boutique live-action and motion-graphics business into a studio combining creative production with proprietary audience engagement software. Its work connects activity inside venues with content seen by broadcast audiences, bringing together physical environments, digital imagery and audience participation.
Live experiences and creative production
The studio creates mixed reality experiences that integrate computer-generated characters, objects and environments into live camera feeds. Its capabilities span augmented reality, virtual production, real-time graphics and interactive installations, supporting both individual event moments and broader entertainment packages. These productions combine creative development, virtual assets and live technical delivery for stadiums, arenas and televised events.
Its wider production offering includes concept development, live-action filmmaking, motion graphics, CGI, 3D modeling, editing and post-production. The company also produces animation packages for stadium screens and ribbon boards, alongside experiential brand activations, sponsorship experiences and multi-camera live streaming. This combination allows it to develop content for the venue itself while also supporting broadcast and brand requirements.
Audience engagement technology
Alongside commissioned production, The Famous Group develops the Vixi Suite, a web-based audience engagement platform that does not require fans to download an app. The platform supports fan-camera participation, synchronized smartphone light shows, audience capture, streaming and AI-powered photo experiences. These tools give event operators ways to incorporate spectators directly into the entertainment and create participatory experiences at venue scale.
The company serves professional and collegiate sports, concerts, festivals, broadcast networks and consumer brands. Its operating model combines bespoke creative work with software platforms used across multiple venues and events. Based in the Los Angeles area with an international presence, it remains independently operated following a minority investment from Interpublic Group in April 2022. That investment supported the wider distribution of its proprietary technology.
More about The Famous Group
Leadership and founders
- Jon Slusser and Greg Harvey founded the company. The report identifies Slusser as its current CEO and Harvey as a co-founder involved in its executive leadership.
- Elite Edge founder Ryan Semanko is represented on The Famous Group's leadership team.
Production methods and technology
- Mixed reality production combines high-precision 3D LiDAR spatial scanning, including collaboration with GPRS, with Unreal Engine and Pixotope workflows to align virtual assets with physical venues and live cameras.
- The report states that Vixi Suite has been deployed across more than 500 venues and 25,000 live events.
- Issued U.S. patents protect technologies including real-time 3D compositing, synchronized multi-device displays and interactive audience capture. The report lists patent numbers 10,482,660; 10,818,094; 11,494,993; 11,736,545; 12,069,116; and 12,381,927.
Project recognition
The report identifies WWE ThunderDome as a Sportel Award-winning project; this recognition is attributed to the project rather than presented as a separate studio-wide award.
Notable credits
11 creditsOffices
Current and former locations of The Famous Group
- 114 Sheldon Street, El Segundo, CA 90245, United StatesEl Segundo, California, United States
El Segundo office
HeadquartersGlobal headquarters in Greater Los Angeles; operations consolidated here after earlier Culver City/Los Angeles offices.
- Paris, Île-de-France, France
Paris office
International regional office supporting continental European production and sports clients.
- London, England, United Kingdom
London office
International regional office supporting UK and European sports and entertainment operations.
- New York, United States
New York office
East Coast regional corporate hub and executive client management facility.
- Culver City, California, United States
Culver City office
Former officeFormer office in the Los Angeles area, preceding consolidation at the Sheldon Street headquarters in El Segundo.
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