The Endless Co.
- Open roles
- 0
- Founded
- 2015
- Employees
- 1-10
- Offices
- 1
About The Endless Co.
The Endless Co. is a New York City experiential production, creative technology and visual effects studio. It designs immersive installations and interactive experiences for physical venues, live events, brand activations and cultural institutions, bringing feature-film production techniques into real-time and spatial media.
Founded in 2015 as The Endless Collective, the studio adopted its current public-facing name around 2019. Its work spans virtual and augmented reality, architectural projection mapping, holographic displays, digital art exhibitions and interactive games. Across these formats, it combines computer-generated imagery, live-action media, sound and physical presentation systems to create experiences that respond to audiences and their surroundings.
From screen-based media to physical experiences
The studio's production capabilities include 360° stereoscopic capture, character and creature animation, digital sculpting, live-action XR integration and spatial sound design. Its spatial work extends to projection studies, immersive theater integration and digital signage engineering. For exhibitions, it develops custom kiosk displays, deploys presentation hardware and distributes content through dynamic content-management systems.
Interactive services include motion-sensing gameplay, sports simulators and installations that combine physical objects with projected digital environments. The studio also builds WebGL and WebXR product configurators, augmented reality product presentations, medical simulations and enterprise training tools. Its markets include entertainment, fashion, consumer technology, sports, healthcare and cultural programming.
Selected work
Early productions include Fistful of Stars, the virtual reality component of The Hubble Cantata, and Believe Your Eyes, created with Samsung and immersive theater company Punchdrunk. These projects paired virtual imagery with live performance, demonstrating the studio's approach to shared experiences beyond a conventional screen.
Later work includes an immersive projection installation for Adidas's FUTURECRAFT launch, environmental media for the Red Dead Redemption 2 launch event, and projection mapping for VR World New York's Hypercube. Its portfolio also includes a Gucci and The New York Times VR film and interactive installations for Western Digital and Tissot. These commissions connect visual storytelling with custom technical production across commercial and cultural settings.
More about The Endless Co.
Leadership and operating model
- Founder Duncan Ransom leads the studio alongside executive producer Danny Drohojowski. Before establishing the business, Ransom worked at Framestore London on productions including Gravity, Edge of Tomorrow and Wrath of the Titans; these are his earlier career credits.
- The studio scales its project teams with specialist contract VFX artists, technical directors and software developers.
Production methods and collaboration
- For its Amazon VR production, the studio used a custom machine-learning painting pipeline to transform 360° set footage into virtual paintings inspired by Simon Stålenhag.
- The 2016 Hubble Cantata collaboration brought together composer Paola Prestini, filmmaker Eliza McNitt, astrophysicist Dr. Mario Livio and engineering firm Arup. The team synchronized cosmological imagery across 6,000 Google Cardboard headsets alongside a live 30-piece orchestra and 100-member choir.
- The Adidas installation mapped 10,000 square feet using more than 30 synchronized 4K projectors, illustrating the scale of the studio's multi-projector production systems.
Recognition
Believe Your Eyes, the experience produced with Samsung and Punchdrunk, won a Cannes Lions award in 2018.
Notable credits
14 creditsOffices
Where The Endless Co. is based
- New York, United States
New York office
HeadquartersPrimary operating studio and creative direction headquarters in New York City.
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