The Dream Corporation

The Dream Corporation was a UK immersive entertainment company that developed and operated location-based virtual reality experiences under the OTHERWORLD trading name. Its venues combined individual VR immersion pods, a shared virtual environment and hospitality, bringing software development, physical effects and leisure operations into a single visitor experience.

The business began with a pop-up pilot at Old Street Underground station in late 2017. It subsequently expanded into permanent destinations in London and Birmingham, combining multiplayer virtual reality sessions with craft beer and cocktail bars. Alongside individual bookings, it offered corporate events and private venue hire.

Connected virtual and physical experiences

Visitors entered cylindrical immersion pods equipped with VR headsets and synchronized environmental effects. Heat, wind, floor rumble, spatial audio and scent extended the virtual experience into the surrounding physical space. The company's work included integrating the hardware and software needed to coordinate these effects with events inside VR.

Its proprietary Otherworld Island served as a shared digital resort and navigation hub. Divided into four seasonal zones, the island connected visitors and their avatars to a curated selection of games and experiences. The venues presented third-party titles such as Arizona Sunshine, Superhot VR, Beat Saber and Job Simulator alongside immersive exhibition content. These titles formed part of the visitor offering rather than the company's own game-development portfolio.

The experience also connected virtual play with on-site hospitality. Visitors earned DreamCoin through in-game accomplishments and could redeem rewards for discounts at the venues' self-serve bars. This linked the digital environment with the social experience outside the headset.

Company history

The first permanent OTHERWORLD venue opened in 2019, followed by further destinations in 2021 and 2022. The company entered creditors' voluntary liquidation on 22 July 2024, and all physical venues ceased operations. Its official website subsequently displayed a closure notice directing creditors and ticket holders to the appointed liquidators.