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The Creative Foundry

Creative & Production
Open roles
0
Founded
2010
Employees
1-10
Offices
1

About The Creative Foundry

The Creative Foundry is an independent Australian creative and video production agency based in Sydney. Founded in 2010, it brings creative strategy, design, live-action production, animation and post-production together within one studio. Its work spans advertising campaigns, brand launches, corporate communications, public sector information and educational content.

The agency develops projects from initial positioning and concepts through scripts, visual identities, filming and final delivery. Its production capabilities include commercial films, television commercials, animated explainers, documentary photography and custom image libraries. Design work extends from brand guidelines and marketing collateral to annual reports, exhibition catalogues and motion systems. Editing, colour grading, visual effects, voiceover recording and sound design support the completion of screen-based projects.

Campaigns across screen and print

The studio works across government, financial services, healthcare, retail, automotive, education and cultural organisations. Its portfolio combines projects requiring clear public communication with commercial campaigns and technically focused product storytelling. Deliverables include broadcast, digital and social content alongside printed materials and photographic assets.

For the Australian Securities Exchange, The Creative Foundry produced a brand-refresh launch film and motion design system. Its work for Inventia Life Science included film production and photography for the RASTRUM Allegro product launch, while its QIC investor campaign included films broadcast on Bloomberg. Automotive work includes integrated campaigns and television commercials for mycar Tyre & Auto.

Public sector and cultural projects include the Department of Social Services’ Disability Image Library and the campaign identity, exhibition catalogue and digital advertising for the Australian War Memorial’s Napier Waller Art Prize 2026. The studio also produced multilingual animation and print comics for ICAC Papua New Guinea and co-created the Botanic Gardens of Sydney’s science engagement series What The Flora!?. These projects demonstrate how its film, photography, animation and graphic design capabilities can combine within a single commission, with production formats tailored to each organisation’s audience and communication needs.

More about The Creative Foundry

Founders and leadership

John W. Jones and Heremaia Rudkin founded the studio. The research identifies Jones as Creative Director & Partner and Rudkin as Director / Producer & Partner.

Operating model

The studio describes its integrated approach as a “creative slash production agency,” intended to reduce intermediary subcontracting layers and support direct communication and production transparency. A boutique core team is supplemented by project-based production crews.

Government supplier appointment

The agency is an appointed supplier on the Australian Federal Government’s Creative and Digital Communication panel, SON4009385, led by Services Australia.

Notable credits

15 credits
  • Australian Securities Exchange — Rebrand Launch Video and Design Motion System Explainers
  • Inventia Life Science — RASTRUM Allegro Product Launch
  • Department of Social Services — Disability Image Library
  • Australian War Memorial — Napier Waller Art Prize 2026
  • QIC — Gateway to Growth
  • Botanic Gardens of Sydney — What The Flora!?
  • mycar Tyre & Auto — Integrated Brand TVCs and Commercial Campaigns
  • ICAC PNG — The Cost of Corruption
  • CBRE — Future 2030, Sea of Green and Start Smarter
  • The Salvation Army — Aged Care Campaign
  • Cancer Institute NSW — Cervical Cancer Screening Motion Graphics Campaign
  • School Infrastructure NSW — Educational and Infrastructure Video Series
  • RSPCA NSW — Annual Report Design and Mega Book Fair Campaign
  • Australian Institute of Fitness — National TVC Campaign
  • American Express — Merchant Payments Explainer Motion Graphics

Offices

Where The Creative Foundry is based

1 location
  • Sydney office

    Headquarters
    Unit 16, Waterview Wharf Workshops, 37 Nicholson Street, Balmain East NSW 2041, AustraliaSydney, New South Wales, Australia

    Company headquarters and production studio in the heritage-listed Waterview Wharf Workshops on the Balmain waterfront.

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