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The CharacterShop

Animation
Open roles
0
Founded
2002
Employees
11-50
Offices
1

About The CharacterShop

The CharacterShop is an independent British animation studio and digital production company established in 2002. It develops original characters and visual storytelling for children’s broadcast television, advertising, publishing, interactive media and live entertainment.

Its work spans end-to-end 2D and 3D animation, character creation, CGI, motion graphics and digital effects. The studio can support projects from concept art, storyboards, modelling, rigging and style-guide development through lighting, rendering, compositing, editing and final delivery. It also produces episodic content, combining script development, voiceover, animation and post-production for completed series.

Screen, broadcast and publishing

The studio is known for children’s programming and family-facing content, including CGI animation, tracking and compositing for Woolly and Tig; full CGI production for Bush Baby World; animated title sequences for Biggleton; and screen content for Justin’s House. Its work on CITV’s Share a Story initiative formed part of a multi-year animation-production partnership. Since 2009, it has also created regular comic-story illustrations and character-revamp animation for the National Wildlife Federation’s Ranger Rick.

Live experiences and branded content

Alongside broadcast production, The CharacterShop creates visual content for commercials, leisure destinations and stage entertainment. Its capabilities include animated LED-wall backdrops, screen environments, mascot design and interactive visuals for theme resorts, holiday parks, theatrical productions and cruise entertainment.

Selected work includes Danger Mouse Live for Butlin’s, Krew Heroes for Parkdean Resorts, and Cove Crew for Seal Bay Resort. Commercial production includes the 3D animated cinema short and television campaign The Boy with the Golden Toothbrush for Aquafresh.

The studio also operates Big Screen Creative, its specialist brand for large-format live-screen animation and visual effects. Across these formats, The CharacterShop combines character-led development with production pipelines for broadcast, branded and location-based experiences.

More about The CharacterShop

Leadership and collaboration

  • Mark Benson Vale has served as a director and managing director since 18 September 2002. He co-founded The CharacterShop with Paul Howell.
  • Vale also co-founded children’s media and IP-development company 3Megos with Martin Lowde and Miranda Larson. 3Megos uses The CharacterShop as its animation production partner, including for mixed-media children’s series work produced at the Worcester studio.

Notable credits

12 credits
  • Woolly and Tig
  • Bush Baby World
  • Ranger Rick
  • Danger Mouse Live
  • Justin's House
  • Share a Story
  • Aquafresh: The Boy with the Golden Toothbrush
  • Cove Crew
  • Krew Heroes
  • Strayliens
  • Biggleton
  • Nelly Jelly

Offices

Current and former locations of The CharacterShop

2 locations
  • Worcester office

    Headquarters
    16 Sansome Walk, Worcester, Worcestershire, WR1 1LN, England, UKWorcester, England, United Kingdom

    Opened 2024

    Active primary studio and registered office in a refurbished three-storey Victorian building.

  • Birmingham office

    Former office
    22 Regent Place, Jewellery Quarter, Birmingham, B1 3NJ, England, UKBirmingham, England, United Kingdom

    Opened 2002 · Closed 2024

    Former headquarters and studio location used from 2002 until the relocation to Worcester.

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