The Ant Farm

The Ant Farm was a Los Angeles entertainment advertising and creative agency founded in 1996 by Barbara Glazer and Michael Greenfeld. Its work spanned theatrical marketing, video game campaigns, broadcast promotion, motion design and experiential brand installations. The agency combined editorial, design and audio capabilities to develop advertising for film studios, television networks, game publishers and consumer brands.

Entertainment campaigns

Film marketing formed a central part of the agency’s business. Its teams developed campaign concepts, trailers, teasers, television spots and key art, with work associated with The Wolf of Wall Street, the Transformers series, American Hustle, Where the Wild Things Are and Mission: Impossible – Fallout. These assignments covered both audiovisual advertising and visual campaign materials.

The Ant Farm also maintained a substantial video game marketing practice. Its capabilities included gameplay capture, in-engine cinematics, reveal trailers, launch campaigns and broadcast advertising. Work for Activision’s Call of Duty franchise included campaigns and cinematics for Modern Warfare 2, Modern Warfare 3, Black Ops and Advanced Warfare. Other game assignments included Far Cry 5, Jurassic World Alive and Disney Infinity.

Design and production

Beyond trailers, the agency produced motion graphics, main titles, animated studio identities and interactive media. Its in-house AF Motion unit specialized in motion design and visual effects. The wider production offering included creative direction, sound design, audio mixing and music supervision, allowing campaign development to extend across picture, graphics and sound.

Experiential work brought those capabilities into physical environments, including brand installations and event content. The agency’s portfolio also included animated identities for entertainment businesses and content for automotive brand experiences.

DDB Worldwide acquired The Ant Farm in 2002, bringing it into the Omnicom Group network. Omnicom announced its closure in July 2018 following an extended period of unprofitability, and the agency ceased operations in September 2018.