The Animation Guys

The Animation Guys is an independent British animation studio founded in 2015 and based in London. Its work combines 2D animation, 3D animation, motion graphics and visual storytelling for commercial brands, charities, healthcare organisations and public-sector clients. Productions range from broadcast advertising and digital campaigns to product explainers, educational films and animated data visualisations.

The studio develops narratives that simplify complex subjects and connect organisations with their audiences. Its production services cover concept development, scriptwriting, style frames and storyboarding, followed by character animation, 3D modelling, rendering, post-production and audio design. Visual approaches include character-led storytelling, mixed-media and collage animation, stop motion, animated typography and CGI.

Animation across formats

Projects are developed for television, social media, digital platforms and Out-Of-Home screens. The studio also creates brand idents, logo animations, software demonstrations, corporate communications and animated annual reports. Its 3D work includes product visualisations and explanations of technical processes, while its interactive offering includes augmented-reality animation and microinteractions. Consulting services extend to video marketing distribution strategy, alongside the creative development and production of the films themselves.

Its portfolio illustrates how these techniques serve different communication needs. For the NHS, the studio produced explainer animations introducing hospital staff to Federated Data Platform workflows. Financial Times projects translated subscriber journalism engagement into animated Year in Review summaries, while a mixed-media film for Phaidon International explored corporate brand values.

Commercial work includes national television advertising for Royal London, social campaigns for Absolut and corporate infographic videos for Coca-Cola. Other projects include an animated billboard campaign for Parkinson's UK, a sustainable lithium extraction explainer for Vulcan Energy narrated by Nico Rosberg, and a historical animation about maritime shipbuilding for Lloyd's Register Foundation. Together, these projects span consumer advertising, healthcare education, technical explanation and public-interest storytelling.