Team One

Team One is a full-service creative, advertising, digital and media agency focused on luxury, premium and aspirational brand marketing. Founded in Southern California in 1987 to support the U.S. launch and national development of Lexus, the agency has grown into a specialist in building brands for affluent and ultra-high-net-worth audiences.

Operating as a division of Saatchi & Saatchi North America, LLC within Publicis Groupe, Team One combines strategic planning, creative development, media, technology and production capabilities. Its work spans automotive and mobility, luxury hospitality, financial services, technology, retail, consumer goods, home manufacturing and nonprofit initiatives.

Capabilities

• Brand strategy, positioning and communications planning
• Integrated advertising, campaign development and multimedia production
• Media planning, buying, programmatic management and performance analytics
• Social, PR, influencer and creator marketing
• Digital strategy, websites, apps, UX, SEO/SEM and CRM
• Data science, consumer intelligence, audience modelling and brand-health research
• Experiential marketing, partnerships, sponsorships and live activations
• Virtual reality, augmented reality, 360 video, 3D rendering, VFX and AI-enabled experiences

Team One’s strategy work includes research into the modern affluent consumer and brand legacy, while its technology capabilities support real-time virtual automotive photography, CGI and generative experiences. The agency also operates an internal multimedia studio for integrated production.

Selected work

Its longstanding Lexus relationship includes the multi-decade “December to Remember” holiday campaign, the Lexus RZ “Electricity At Its Finest” launch, and collaborations including “Untouchable” with Russell Westbrook and Amazon. Other supported work includes The Ritz-Carlton’s “A Chance to Leave Greater” and “Six-Word Wows,” The RealReal’s “Celebrating What’s Real in an AI World,” KB Home’s “We See You,” and Metabo HPT’s “Bring Back Shop Class.”

The agency’s broader client roster includes Marriott International Luxury Brands, Barclays US Consumer Bank, Hewlett Packard Enterprise, Cathay Pacific, Moët Hennessy and Junior Achievement.