TBC
- Open roles
- 0
- Founded
- 1974
- Employees
- 51-200
- Offices
- 1
About TBC
TBC is an independent advertising, branding, media and strategic communications agency based in Baltimore, Maryland. Founded in 1974, it has grown from a boutique creative house into a full-service agency that combines audience research, brand development, campaign execution and performance measurement. Its work spans consumer and business markets, with capabilities extending from positioning and visual identity to broadcast production and national media campaigns.
Strategy, creative and production
The agency develops brand positioning, architecture, voice and value propositions through qualitative and quantitative research. Its creative teams produce advertising for print, out-of-home, broadcast and digital channels, alongside logos, visual identities, graphic design and content. In-house audio, video and commercial production capabilities support filming and post-production within the wider campaign process.
Media planning and buying connect this creative work with audiences across channels. TBC provides programmatic buying, performance analytics and custom reporting dashboards, bringing campaign delivery and measurement into its integrated offering. Its strategic communications practice covers earned media, executive thought leadership, public affairs, crisis communications and social media community management.
Work across sectors
TBC serves organizations in healthcare, food and beverage, property development, tourism, publishing, higher education, nonprofit advocacy, retail and entertainment. Assignments range from launching brands and developing foundational messaging to supporting awareness, fundraising and customer acquisition. The combination of creative development, communications, production and media services enables the agency to address these different campaign needs through a unified operating structure.
The agency's history includes advertising and communications work for regional institutions and national consumer brands. Across its development, it has retained its Baltimore base while expanding the breadth of its services. Its approach brings traditional storytelling together with audience intelligence and contemporary marketing technology, connecting brand strategy with the practical demands of producing, distributing and evaluating campaigns.
More about TBC
Leadership and founders
- Nichole Baccala Ward is Chief Executive Officer. She joined the agency in the early 2000s and became president in 2014.
- Jonathan Cude was appointed Chief Creative Officer in March 2025, following a career that included serving as Chief Creative Officer at McKinney and contributing creative work at Wieden+Kennedy.
- Andrea Lynn is Vice President and Director of Strategic Communications.
- The agency was founded by Ed Trahan, Tom Burden and Allan Charles. Its founding distinction was being Baltimore's first major advertising agency established entirely by creative professionals.
Proprietary technology
TBC's proprietary AI-enabled marketing stack, George, integrates audience intelligence, predictive data modeling and real-time performance optimization into live client campaigns. The agency describes it as supporting creative judgment rather than automating it.
Notable credits
16 creditsOffices
Where TBC is based
- Baltimore, Maryland, United States
Baltimore offices
HeadquartersAbout this office
**Baltimore Headquarters** Status: active Headquarters Address: The Barrel Building, 3601 O'Donnell Street, Suite 100, Baltimore, Maryland 21224, United States Phone: +1 (410) 347-7500 Overall headquarters housing agency operations, creative studios, account teams and video/commercial production facilities. --- **Office** Status: inactive / historical Address: 900 South Wolfe Street, Baltimore, MD 21231 Former Fells Point premises occupied before the move to The Barrel Building in Canton. The departure year is not supplied.
Open roles
Find your next role at TBC