Taylor James

Taylor James is a multidisciplinary creative production studio founded in London in 1999. It creates commercial content for brands and advertising agencies, combining CGI, animation, live-action production, photography and visual effects. Its work spans broadcast, digital, social, interactive experiences and print, with creative development and production brought together across the delivery process.

The studio’s capabilities range from concept design, storyboarding and style frames to modeling, lighting, rendering, compositing and editorial finishing. Photorealistic automotive and product imagery form an important part of its practice, alongside stylized character animation, motion graphics and complex simulations. Photography and retouching complement its digital production, allowing practical imagery and computer-generated elements to be developed within the same campaign.

Production across formats

Taylor James develops both hard-surface and organic CGI, including vehicle assets, product models and animated characters. Its simulation work encompasses liquids, particles and cloth, while live-action services include directing, tabletop shoots, plate photography and on-set supervision. Post-production capabilities include matte painting, screen integration, color grading and finishing.

Interactive work extends this production approach into real-time assets, virtual environments, automotive configurators and AR/VR experiences. The studio serves markets including automotive, consumer technology, healthcare, food and beverage, beauty, retail and financial services, adapting visual material for different platforms and campaign requirements.

Selected work and company history

Projects include clay-inspired character animation for EōS Fitness’s “Will Power” campaign, automotive imagery for Honda and Ford, and integrated live-action and CGI effects for Jack Daniel’s Fire. Other work includes Subaru Crosstrek’s “Target,” Cole Haan ZeroGrand, Z by HP and FIJI Water. These projects reflect a practice that combines product visualization, character performance and effects-led commercial storytelling.

Williams Lea Tag acquired Taylor James in 2018. Following the separation of Williams Lea and Tag, the studio continued within Tag Worldwide, which became part of Dentsu Group in 2023. Taylor James maintains an international production presence across the United Kingdom, United States and Mexico.