Taxi Studio

Taxi Studio is an independent brand expression and design agency based in Bristol, working with international businesses and challenger brands. Founded in 2002 by three creative partners, the studio combines brand strategy, visual identity and packaging design to help brands refresh their positioning and build coherent identities across products, markets and communications.

Its work centres on brand rejuvenation: identifying what makes a brand recognizable, developing its visual expression and translating that into practical systems. Projects span masterbrand identities, portfolio architecture, packaging navigation, naming and structural packaging. The agency also develops motion graphics, digital design, campaign toolkits and launch guidelines, connecting strategic decisions with the assets needed to introduce and maintain a brand.

Strategy through to expression

Taxi Studio's strategic services include brand platforms, positioning, category audits and portfolio planning. Its design capabilities cover logo refinement, visual assets, iconography and bespoke typographic direction. Packaging assignments can extend beyond graphics to structure, materials and finishes, bringing product presentation and the wider identity into the same design process.

The studio works extensively in consumer goods, including food, bakery, beverages and confectionery. Its reported markets also include health, wellness, beauty, financial services and transportation. This range encompasses both established brands with complex portfolios and businesses seeking a new identity or clearer positioning.

Selected work

The agency's portfolio includes Warburtons' brand modernization and packaging overhaul for its 150th anniversary, alongside global brand and identity work for Carlsberg. For Fuze Tea, Taxi Studio developed a visual identity and packaging system for international markets; its Dasani work refreshed the bottled water brand's identity and packaging.

Other projects include Tim Hortons' seasonal packaging systems, Celebrations' gifting architecture, Beronia's packaging and Yoloh's naming and visual identity. These assignments illustrate the studio's combination of strategic planning, identity design and detailed packaging execution.

Taxi Studio remains independently owned and is a Certified B Corporation. Its business has retained its Bristol base while serving an international client roster.