TapBlaze
- Open roles
- 0
- Founded
- 2012
- Employees
- 11-50
- Offices
- 1
About TapBlaze
TapBlaze is an independent game developer and publisher focused on casual, free-to-play simulation and story-driven games for mobile and multiple platforms. Founded by Anthony Lai, the Los Angeles studio began creating casual mobile titles in 2012 and was established under the TapBlaze name in 2014.
The company develops original game properties with an emphasis on approachable play, hand-drawn 2D art, cozy aesthetics, narrative writing, and tactile simulation mechanics. Its work spans full-cycle game development, game design, publishing, LiveOps, seasonal content, economy tuning, community management, and cross-platform deployment for mobile, PC, and Nintendo Switch.
Player-focused simulation games
TapBlaze is best known for Good Pizza, Great Pizza, a story-rich pizzeria management game built around cooking mechanics, witty dialogue, and hand-drawn presentation. Originally released in 2014, the title later expanded beyond mobile to Steam and Nintendo Switch. The game has surpassed 300 million downloads worldwide and supports more than 1.3 million daily active players.
In February 2025, the studio launched Good Coffee, Great Coffee, extending its culinary-simulation approach to coffee brewing and café management. Other supported titles include Homematch / Homecraft, Gummy Gush: Match 3 Puzzle, My Pizza Shop, My Pizza Shop 2, My Cake Shop, and My Cake Shop HD.
Independent development and publishing
TapBlaze operates as a self-funded studio without external publisher or venture-capital backing. Its model combines iterative, player-centred design with sustainable free-to-play monetization through in-app purchases and non-intrusive rewarded advertising.
The studio’s specialties include:
- Casual games and restaurant-business simulators
- Free-to-play game design and game-economy design
- Narrative design and cozy visual direction
- Mobile publishing, LiveOps, and ongoing content updates
- Multi-platform releases across mobile, PC, and Nintendo Switch
TapBlaze serves the video-game, mobile-entertainment, casual-and-indie-gaming, and digital-interactive-media markets.
More about TapBlaze
Leadership and operating approach
- Anthony Lai is TapBlaze’s founder and Chief Executive Officer. Before moving into mobile-game development, he studied electrical engineering at Cooper Union and UCLA.
- The studio describes a close-knit team of 12 to 15 developers, designers, and artists; the report states that half of this team are women in tech.
- TapBlaze’s stated operating values include ambition, discipline, ownership, and extraordinary execution.
Notable credits
8 creditsOffices
Where TapBlaze is based
- 2100 Sawtelle Blvd, Los Angeles, CA 90025, United StatesLos Angeles, California, United States
TapBlaze Headquarters & Studio
HeadquartersPhysical studio facility hosting core game design, programming, art, and administrative operations.
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