tagSpace
- Open roles
- 0
- Founded
- 2015
- Employees
- 1-10
- Offices
- 1
About tagSpace
tagSpace is an Australian spatial computing and artificial intelligence studio founded in 2015 by video-game industry veteran Paul Simon Martin. Based in Brisbane, it develops software and content infrastructure for location-based augmented reality and mixed reality. Its platform enables brands, institutions, event organisers and individual creators to place persistent, interactive digital content at real-world geographic coordinates.
The company combines spatial authoring, mobile publishing and audience measurement. Experiences can incorporate 3D objects, animated scenes, audio, video, navigation markers and interactive narratives, connecting digital material with the places people visit. Its work serves tourism, live entertainment, sporting events, brand marketing, broadcasting and public exploration.
Platform and capabilities
tagStudio is a drag-and-drop, no-code web authoring platform for designing and publishing location-based experiences. The consumer-facing tagSpace app delivers those experiences through iOS and Android devices, with support for compatible AR glasses such as XREAL. tagLytics provides enterprise spatial analytics, including physical footfall, dwell time and interactions with digital anchors.
Alongside platform licensing, tagSpace develops custom enterprise activations. Its projects range from outdoor wellness circuits and city exploration to live-event engagement and contextual media experiences. Shared mobile environments allow multiple participants to encounter digital content within the same physical setting.
Commercial work
tagSpace’s collaborations span telecommunications, entertainment and live sport. It has worked with Deutsche Telekom on interactive football-avatar experiences during the UEFA Euro Cup and with Telstra on multi-user mmWave 5G augmented reality demonstrations in Sydney and Melbourne. Its broadcasting work includes location-based AR journalism for Mediengruppe RTL and ntv.
Entertainment projects include an interactive AR concert experience for Warner Music Group and Trinity Entertainment’s television series Melody, alongside a Cloudco Entertainment collaboration bringing Care Bears characters into public destinations. Work with Sunrise Events Vietnam has supported digital athlete and spectator experiences around IRONMAN 70.3 events. These deployments illustrate the company’s focus on making spatial content accessible through mobile devices across different venues and markets.
More about tagSpace
Leadership and background
- Paul Simon Martin is Founder and CEO; Simon Stebbing is Chief Technology Officer; Oscar Guillen is Art Director.
- Martin previously co-founded Slant Six Games and worked on technology for Sony, Electronic Arts and Microsoft.
Production technology
The company describes a proprietary stack incorporating sub-millimeter motion tracking without QR-code or physical-object scanning, persistent shared-reality synchronization between iOS and Android devices, and cloud-hosted telelocation systems.
Investment and ecosystem
- tagSpace is a Techstars Lisbon alumnus. Reported investors and accelerator backers include Quake Capital, Deutsche Telekom’s hubraum and Beresford Ventures.
- During 2025–2026, the company expanded into decentralized spatial infrastructure with the Base-chain utility token $TAGAI and a tokenized equity offering, $TAGSP, through IXS Launchpad. These initiatives extend its model into creator monetization and place-based digital economies.
Notable credits
11 creditsOffices
Where tagSpace is based
- Brisbane, Queensland, Australia
Brisbane offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: Shop 2, 290 Boundary Street, Spring Hill, QLD 4000, Australia Phone: +61 429 780 515 / +61 438 288 960 Global headquarters supporting executive management, platform software engineering, spatial AI research and development, and product design. --- **Office** Status: inactive / historical Address: Level 18, 324 Queen Street, Brisbane City, QLD 4000, Australia Former Brisbane CBD premises. The report identifies Spring Hill as the current headquarters; the former address remains listed in Google Play developer details.
Open roles
Find your next role at tagSpace