Tag Games
- Open roles
- 0
- Founded
- 2006
- Employees
- 51-200
- Offices
- 1
About Tag Games
Tag Games is a Dundee-based game development studio working across mobile and cross-platform games. Founded in early 2006, it develops original titles, adapts established games for mobile devices, and collaborates with publishers through co-development and ongoing live operations. Its work spans free-to-play design, full-cycle production and engineering for iOS and Android.
The studio's production services cover concept development, prototyping, game design, art, engineering and global launch. For released games, it supports content pipelines, updates, events, monetization tuning and bug fixing. Its technical capabilities include Unity 3D development, console-to-mobile adaptation and optimization for touch interfaces and mobile architectures. Game economy balancing and player retention also form part of its live-service work.
From original games to publisher partnerships
Tag Games established its early portfolio with original releases including Dead Water in 2006 and the open-world mobile game Car Jack Streets in 2009. The launch of Funpark Friends in 2011 marked a move toward free-to-play mechanics and sustained live-service development. These releases preceded an expanding portfolio of licensed games, adaptations and development partnerships.
Its collaborations include Angry Birds Action! with Rovio, Pocket Mortys with Adult Swim Games and Warner Bros., and Prison Architect: Mobile with Paradox Interactive. The studio has also supported CSR Racing 2 with NaturalMotion and Zynga, developed Downton Abbey: Mysteries of the Manor with Activision, and worked on the mobile adaptation of Ubisoft's Might & Magic: Clash of Heroes. This portfolio combines original game creation with work on established entertainment properties.
Development within Scopely
Scopely formed a strategic partnership with Tag Games in July 2021 as part of a wider multi-studio investment initiative. It acquired the studio on 29 June 2023. Tag Games continues to operate from Dundee within Scopely's studio network, with access to the publisher's shared technology and Playgami platform tools. Its development model combines production partnerships, technical support and ongoing work on games after launch.
More about Tag Games
Founders and governance
- Paul Farley, Jamie Bryan and Robert Henning founded the studio, drawing on development experience associated with DMA Design and Vis Entertainment.
- Marc Williamson became CEO in March 2018 and stepped down in early 2025; his directorship ended on 17 March 2025.
- As of the November 2026 research, statutory directors were Philip Everett Hardin, Michael Min Ho Kim and Sol Roy Rosenthal. Hardin was appointed on 12 December 2025; Kim and Rosenthal were appointed on 3 April 2023. These are statutory governance roles, not evidence of a current studio CEO appointment.
Technology origins
ChilliConnect began as Tag Games' internal live-operations and backend platform. It became an independent company in 2017 under co-founder Paul Farley and was acquired by Unity Technologies in October 2019.
Recognition
Funpark Friends received the Herald Scotland award for Best Scottish Mobile Game in 2011.
Notable credits
14 creditsOffices
Where Tag Games is based
- Dundee, Scotland, United Kingdom
Dundee offices
HeadquartersAbout this office
**Dundee Headquarters & Primary Studio** Status: active Headquarters Address: Unit 6A, The Vision Building, Greenmarket, Dundee, DD1 4QB, Scotland, United Kingdom Opened: 2020 Operational game studio and registered office. The studio relocated here in early 2020. --- **Office** Status: inactive / historical Address: 2nd Floor, West Wing, Seabraes House, 18 Greenmarket, Dundee DD1 4QB Former studio premises, vacated when Tag Games relocated to The Vision Building in early 2020.
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