TAG Creative
- Open roles
- 0
- Founded
- 2001
- Employees
- 11-50
- Offices
- 1
About TAG Creative
TAG Creative is an independent, women-owned and women-certified creative agency and production studio founded in New York City in 2001. Its work combines strategic brand positioning, creative direction and in-house production for beauty, luxury, fashion and lifestyle businesses. The agency develops brand narratives and visual identities, then translates them into film, digital, broadcast, print and experiential content.
The studio brings together branding and production across the life of a campaign, from initial positioning and concept development through pre-production, filming, editorial and post-production. Its capabilities include motion graphics, visual effects, photography-led creative, packaging, website design and digital development. It also produces meeting presentations, event media and global business-to-business communications, extending its creative work beyond consumer advertising.
Campaigns across formats
TAG Creative’s portfolio spans integrated brand campaigns, product introductions, launch films and ongoing digital content. For Movado, its “Bold Evolution” campaign combined CGI watch presentation with live-action production. Its Urban Decay work includes the global “Vice Lipstick” launch featuring Ruby Rose, alongside campaigns for “Naked Reloaded” and other product lines.
The agency’s work for Maybelline New York includes “Make it Happen,” a digital series celebrating female creators, as well as worldwide meeting productions and presentations. For Carol’s Daughter, it created the “Love Is The First Ingredient” television and social campaign featuring founder Lisa Price. Other projects include Joico’s “Find Your Joi” campaign starring Kate Hudson and the Rodan + Fields haircare launch.
Brand development and partnerships
Alongside campaign production, the studio undertakes broader brand development assignments. Its work for fragrance and flavor business Berjé encompassed positioning, packaging and a digital rebrand. Long-standing commercial relationships include L’Oréal Paris, Movado, Maybelline New York, Carol’s Daughter, Coty/Calvin Klein, Matrix and Urban Decay. Across these engagements, TAG Creative connects brand strategy with the practical production of assets for multiple audiences and channels.
More about TAG Creative
Leadership
- Gina Delio, founding partner and Chief Creative Officer, leads brand narrative and visual direction. Her background spans commercial directing, photography and fine arts.
- Terry Rieser, founding partner and Chief Operating Officer, oversees client relationships, business development and production operations. She previously worked as a director and choreographer in the performing arts.
- Fawne Berkun, Executive Creative Director, joined in 2005 and manages multi-platform, digital and global B2B event creative.
- Kristyn Ferretti, Creative Director, directs integrated visual identity, UI/UX, print and cross-channel campaigns.
- Laura Richard, Executive Producer, has produced and directed video and multi-platform advertising campaigns at TAG since 2011 and holds an NYU Graduate Film MFA.
Individual recognition
The report attributes more than 80 industry honors, including 20 CINE Awards, to Gina Delio. It also identifies Laura Richard as a CINE Golden Eagle recipient; these are individual distinctions rather than studio-wide award totals.
Production model
The agency combines a core creative and production team with specialist project crews, allowing its production capacity to scale with individual assignments.
Notable credits
29 creditsOffices
Where TAG Creative is based
- 443 Park Avenue South, New York, NY 10016, USANew York, United States
New York office
HeadquartersThe studio’s sole physical headquarters and production office in Manhattan.
Open roles
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