Synima

Synima is an international video production company, animation studio and creative agency serving enterprise clients across B2B and B2C communications. Founded in 2000 by former BBC producers Quint Boa and Matt Giles, the business previously traded as Shoot You before adopting the Synima name across its international operations in 2023–2024. Its work combines corporate communications, commercial storytelling and animation for organisations ranging from financial institutions and healthcare companies to technology providers and consumer brands.

The agency has a production presence in the United Kingdom, the United States and continental Europe. Its integrated production model covers projects from initial creative development through filming, animation and final delivery, supporting both domestic campaigns and international communications.

Creative development and production

Synima develops concepts, scripts, storyboards and animatics, alongside casting and location scouting. Live-action work includes commercial shoots, corporate documentaries, interviews, multicamera production and drone filming. The studio also offers LED-based virtual production for projects that require controlled environments and flexible visual settings.

Animation capabilities span 2D motion graphics, hand-drawn and vector animation, 3D CGI, stop-motion and character animation. These techniques support brand campaigns, animated explainers and technical or educational communications, including material for complex and regulated sectors.

Post-production and emerging media

Post-production services include editing, colour grading, visual effects, sound design and voiceover recording. Translation, subtitling and reversioning extend productions for international audiences and different delivery formats. The agency also provides social-first distribution planning, platform optimisation and audience analytics.

Alongside conventional filmmaking and animation, Synima offers generative AI production services, including avatar creation, text-to-video prototyping, synthetic B-roll and localisation. Its approach combines human directors and animators with AI-assisted workflows rather than treating these services as a separate form of client communication.

The company's markets include financial services, healthcare, enterprise software, engineering, energy, education, government and consumer products. Across these sectors, its production offering connects creative development with practical delivery requirements for commercial, corporate and educational content.