Swordfish Advertising
Healthcare Communications Reimagined
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About Swordfish Advertising
Swordfish Advertising is a full-service healthcare creative communications and advertising agency based in Bristol, United Kingdom. It combines scientific and medical knowledge with commercial strategy, behavioural insight and creative production for pharmaceutical, biotechnology, veterinary, medical technology and consumer healthcare businesses. Its work spans more than 35 clinical therapy areas, supporting communications for both global and UK organisations.
The agency brings research, strategy, creative development and digital delivery together across healthcare campaigns. Its data and insight work includes business intelligence, primary and secondary market research, human behaviour analysis and audience segmentation. These findings inform brand strategy, tactical planning, customer journeys and multichannel or omnichannel communications.
Creative and digital production
Swordfish develops brand identities and integrated campaigns across film, video, social media, outdoor advertising, podcasts, digital design and print. Its digital capabilities include bespoke web applications, mobile apps, virtual reality experiences and interactive closed-loop marketing presentations. UX/UI design and front-to-back development support these digital projects.
The agency also creates physical and interactive environments for healthcare congresses and exhibitions. Its services cover exhibition stand design, build and management, interactive event technology and event logistics, connecting campaign development with in-person experiences.
Scientific education and internal communications
Scientific and clinical copywriting form part of Swordfish’s healthcare communications work. Its education services include advisory board facilitation, clinical insight generation, educational symposia and continuing professional development-accredited training modules. These capabilities sit alongside its broader brand and campaign services.
For healthcare organisations’ own teams, Swordfish provides internal branding, corporate culture development, internal communications and training events. This extends its work beyond external advertising to the communications and educational needs of client organisations.
The operating company was incorporated in April 2002. Its healthcare focus encompasses human and animal health, with work across prescription medicines, medical devices, wellness and over-the-counter products.
More about Swordfish Advertising
Leadership and founder
- Sarah Wood, professionally known as Sarah Rush, is CEO and was appointed a director on 1 June 2025.
- Founder John Bohin serves as a director and company secretary. Other directors include Ilya Alexei Lewis Camille-Todd and Colin Michael Baker.
- Hannah Johnston leads business development, and Sam Wright is Creative Director.
Industry recognition
- The research reports more than 100 industry awards across campaign effectiveness, creative engagement, digital innovation and healthcare design, as well as inclusion in PMLiVE's Top 40 Creative Healthcare Agencies UK.
- Sam Wright represented the agency on the London International Awards 2026 Pharma Jury.
- Sarah Rush was shortlisted for Transformational Leader and Marketing Leader at the UK Regional Leadership Awards.
Environmental participation
The agency holds an EcoVadis Silver Award and is a member of the Bristol Climate and Nature Partnership.
Notable credits
5 creditsOffices
Where Swordfish Advertising is based
- Bristol, England, United Kingdom
Bristol offices
HeadquartersAbout this office
**Bristol Headquarters** Status: active Headquarters Address: Suite First Floor West, Cargo Work, Cumberland Road, Bristol, BS1 6ZU, United Kingdom Sole operational studio, primary trading location and registered corporate headquarters. --- **Office** Status: inactive / historical Address: 2nd Floor, St Thomas Court, Thomas Lane, Bristol, BS1 6JG, United Kingdom Former registered premises identified in the report's relocation history. --- **Wapping Wharf** Status: inactive / historical Former premises identified in the report's relocation history; a precise address is not supplied.
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