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Sweet Lemon Inc.

Creative & Production
Open roles
0
Founded
2010
Employees
1-10
Offices
1

About Sweet Lemon Inc.

Sweet Lemon Inc. is a boutique creative digital agency and commercial production studio based in Toronto, Canada. Founded in 2010 by filmmaker, director and cinematographer Lior Khananaev, the company originally operated as Sweet Lemon Productions. Its early work encompassed independent films, music videos and other cinematic projects before it expanded into advertising, branding and digital services.

That development brought film production, visual identity and website development into a single creative business. The company adopted its current name to reflect its broader scope, serving corporate clients, consumer brands, startups and local businesses. Its production work is concentrated in Toronto and the Greater Toronto Area, while its digital agency services extend across Canada and North America.

Commercial storytelling and production

The studio develops television-style commercials, product advertising, corporate profile videos and digital brand content. Its production services span concept development, scriptwriting, casting, storyboarding and location scouting through filming, visual effects, sound design and color grading. It also provides aerial cinematography, recorded virtual interviews and photography for products, corporate events, executives and teams.

Its portfolio includes the independent science-fiction feature Ecdysis, commercial work for consumer products and food businesses, promotional films for educational institutions, and corporate videos for renovation, manufacturing and financial services clients. These projects reflect the studio’s progression from narrative filmmaking into a wider commercial practice.

Branding and digital development

Alongside production, Sweet Lemon develops brand positioning, logos and visual style guides. Its marketing services include social media management, lead-generation campaigns and search engine optimization.

The web practice covers custom responsive website design, WordPress development, WooCommerce stores and ongoing maintenance. E-commerce work combines product presentation with the practical requirements of online purchasing. The studio serves businesses across markets including home improvement, luxury real estate, education, pet wellness, retail cannabis and consumer packaged goods, combining visual production with the branding and digital tools those clients require.

More about Sweet Lemon Inc.

Team responsibilities

The report identifies a focused core team: founder Lior oversees video production and cinematography, Narmina handles brand strategy and visual design, Adam works on web architecture and development, and Ross focuses on search engine optimization. Lior is also credited professionally as Lior Kananaev.

Technical delivery

The studio offers 4K drone cinematography and high-bitrate recording solutions for virtual interviews. Its WooCommerce work includes custom multi-jurisdiction shipping and tax logic, payment integrations and ongoing monthly technical maintenance.

Early film milestone

The studio’s independent science-fiction feature was completed and screened at Toronto’s historic Royal Cinema on College Street.

Notable credits

15 credits
  • Ecdysis — independent feature film
  • Polar Bear Products — commercial video and bilingual e-commerce website
  • Aqua Lily Pad — product commercial and e-commerce store
  • BeyondINK — smart pen/stylus commercial campaign
  • Nano Wellness — five-part Funny Dog Commercial campaign
  • Honey Bee Meals — television commercial broadcast on TSN
  • Octopus Renovation Group — commercial showcase videos and client testimonials
  • Celtrade — corporate commercial video
  • UMCA Rich Tree Academy — promotional commercial
  • Oakville Yacht Squadron — commercial brand video
  • RocketRate / Advance Mortgages — We Got Approved!, A Modest Celebration and Rock Your Mortgage commercial spots
  • vi Global — corporate video
  • Kenny Cheeze — Beer & Frozen Patties music video (2013)
  • Music video featuring James Ferreira (2023)
  • Explainer video with narrator Brittany Misir (2024)

Offices

Where Sweet Lemon Inc. is based

1 location
  • Toronto office

    Headquarters
    Toronto, Ontario, Canada

    Company headquarters and primary studio base, supporting commercial production throughout the Greater Toronto Area.

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