Swag Masha

Swag Masha is an international mobile game development studio specializing in interactive stories, romance visual novels and lifestyle games for iOS and Android. Established in May 2018 in Minsk, Belarus, it develops narrative experiences built around romantic and dramatic storylines, branching choices and episodic storytelling.

The studio began with three developers working on an interactive fiction concept. Investment from the business that became MY.GAMES helped fund and produce its debut project. Following the early success of that release, MY.GAMES acquired the studio in July 2019. Swag Masha continues to operate within the group, drawing on its global publishing, marketing, user acquisition and technological infrastructure.

Games and storytelling

Its debut title, Love Sick: Interactive Stories, launched in early 2019 and attracted more than three million registered players. Also published as Love Sick: My Love Chapters, the game established the studio’s focus on serialized mobile fiction.

The catalog expanded with Dream Zone: Dating & Love Simulator in 2020, offering an interactive story experience with a male protagonist. Love Sparks: Dating Sim, released in 2021, extended the studio’s work into virtual dating and chat simulation. Across its portfolio, Swag Masha has accumulated more than 35 million installs worldwide.

Development capabilities

The studio’s work spans full-cycle mobile game development, narrative engineering, creative writing and script localization. Its production capabilities also cover 2D and 3D mobile art, interface and user experience design, publishing support and live operations. Monetization and user acquisition form part of its ongoing approach to operating mobile titles.

Swag Masha coordinates an international workforce through a combination of remote and office-based work. Its development activities connect narrative production with the technical and commercial requirements of maintaining mobile entertainment products for international audiences.