Design Bridge and Partners

Design Bridge and Partners is a global brand design and strategic consultancy working across brand strategy, identity, experience and effectiveness. Its multidisciplinary teams develop brands for multinational businesses, emerging challengers and civic institutions, connecting strategic positioning with the design of products, packaging, communications and customer experiences.

The agency launched in April 2023 through the merger of two WPP businesses, Design Bridge and Superunion. Its history includes Design Bridge’s founding in 1986 and Superunion’s formation in 2018 through the combination of Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The merger brought together Design Bridge’s consumer branding and packaging capabilities with Superunion’s work in corporate identity, culture transformation and brand experience.

From strategy to experience

The consultancy’s strategy work includes audience research, positioning, naming, employer branding and the organization of brand portfolios. Identity projects extend beyond visual design to encompass verbal expression, sonic branding and behavioral frameworks, giving organizations multiple ways to express a consistent identity.

Its experience practice applies those foundations to packaging, product and industrial design, branded communications, connected content, retail environments and spatial design. Brand effectiveness services address the ongoing governance and management of brand systems, supporting their use across different channels and markets.

Work across markets

The agency serves consumer goods, food and beverage, technology, media, financial services, automotive, healthcare, cultural and public-sector organizations. Reported work includes identity and design systems for NASA’s Artemis program, brand architecture and channel identities for the BBC, and corporate identity and packaging work for Colgate-Palmolive. Its portfolio also spans premium spirits packaging, structural product design and healthcare branding.

Headquartered in London, the company operates across Europe, the Americas, Asia-Pacific and Africa. This international network combines a shared range of strategic and design capabilities with local market knowledge. The resulting work ranges from the overarching architecture of a global brand to the physical details of a package, product or branded environment.