Supersocial
- Open roles
- 0
- Founded
- 2020
- Employees
- 11-50
- Offices
- 0
About Supersocial
Supersocial is a game production studio and creative agency building virtual worlds, branded games and social experiences, primarily on Roblox. Its work brings together game development, interactive storytelling and brand marketing, with projects spanning beauty, fashion, music, entertainment and retail. The studio creates experiences designed for audiences to play, explore, socialize and engage with brands through interactive environments.
The company supports projects across their lifecycle, from creative strategy and world design through engineering, publishing and community operations. Its commercial work includes bespoke brand worlds, integrations within games, playable advertising and virtual merchandise. These capabilities connect game production with ongoing audience engagement, allowing brands to develop persistent experiences rather than isolated promotional placements.
Games, brands and virtual commerce
Supersocial's portfolio includes PAC-MAN Simulator, developed in partnership with Bandai Namco, and e.l.f. Up!, a commerce and community experience for e.l.f. Beauty. Its fashion and cosmetics work includes Gucci Ancora, NARS Color Quest and NARS Sweet Rush. Other projects draw on entertainment properties and personalities, including Modelverse with Heidi Klum and Elf North Pole Workshop with Fairview Portals and Warner Bros.
Music is another part of its production work. Supersocial partnered with Universal Music Group to launch Beat Galaxy, a Roblox music hub built around interactive discovery of artists and music. Across its broader offering, the studio combines playable environments with virtual items and commerce activations, including experiences connecting Roblox items with real-world purchasing and Walmart delivery.
Company development
Founded in early 2020, Supersocial developed as a remote-native business with a distributed workforce across the United States and international locations. Its production approach brings together expertise in Roblox development and established game production.
Super League Enterprise acquired Supersocial on May 1, 2025, bringing its brand partnerships and live Roblox experiences into Super League's playable media business. Supersocial continues to operate as a production studio and creative division within the group.
More about Supersocial
Founders and leadership transition
Supersocial's founders are Yonatan Raz-Fridman, Pedro Romi, Luiza Justus and Tatiana Wlasek. Raz-Fridman previously co-founded the STEM education computing company Kano. Following the 2025 acquisition, he transitioned from his CEO role to an advisory role at Super League.
Production and working practices
The studio is an official member of the Roblox Partner Program. It recruited native Roblox builders alongside AAA game development veterans. Its public recruitment materials describe a work-from-anywhere model emphasizing transparency, empathy and trust; these are company-described working practices.
Venture backing
The report places Supersocial's venture funding at approximately $7.1 million to $8 million. Named backers include Griffin Gaming Partners, Initial Capital, TIME Ventures, Warner Music Group, LightShed Ventures, Aream & Co. and the ARK Venture Fund.
Notable credits
12 creditsOpen roles
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