Superplastic
- Open roles
- 0
- Founded
- 2018
- Employees
- 11-50
- Offices
- 2
About Superplastic
Superplastic is a character-based entertainment studio, digital animation producer and designer toy maker. Founded in Burlington, Vermont, in 2018, it develops original characters whose stories move between social media, music, gaming, fashion and physical collectibles. Its approach introduces animated personalities directly through online culture, building fictional lives through short films, social posts and collaborations.
At the centre of its universe are Janky and Guggimon. Janky is a mischievous character associated with streetwear, while Guggimon combines fashion and horror influences. Other characters include Dayzee, Staxx, Lil’ Helpers and Ghost Kidz, an animated hip-hop duo. Their appearances span short-form CGI animation, music releases, interactive social narratives and collectible product editions.
Characters across digital and physical media
The studio combines character design, worldbuilding and 3D animation with the development of limited-edition vinyl toys, sculptures and luxury collectibles. Its work also extends to licensing, merchandise, digital collectibles and gaming integrations. TikTok, Instagram and YouTube provide channels for character storytelling, alongside physical products and live experiences.
Notable projects demonstrate how these characters travel between formats. SUPERGUCCI, developed with Gucci, paired ceramic sculptures with digital collectibles. Guggimon appeared as a playable outfit in Fortnite during Chapter 2: Season 7. A Mercedes-Benz collaboration introduced Superdackel through the animated short Road Tripz and a merchandise capsule. Other projects include the Christie’s collaboration Janky Heist, designer figures based on Gorillaz, and The Janky & Guggimon Show, an animated series project developed with Amazon Studios.
Company history
The original corporate entity, Superplastic, Inc., entered an Assignment for the Benefit of Creditors in July 2025. Its intellectual property, character assets, animation pipelines, digital channels and inventory were subsequently offered for sale. Later that year, a group of Superplastic alumni organised Really Super Co. PBC to acquire the brand’s core assets. The revived operation has resumed collectible toy releases and animated content production while continuing to develop its character universe.
More about Superplastic
Founders and leadership
- Paul Budnitz founded the studio with toy artist Huck Gee. Budnitz’s earlier ventures include Kidrobot, Budnitz Bicycles and Ello.
- The post-acquisition announcement identifies Alex as CEO of Really Super Co. / Superplastic. Budnitz remains involved in an advisory and creative capacity; the report does not establish that he continues as CEO.
Working practices
- The supplied company hiring notice described roles based entirely in the Burlington office. This documents the arrangement advertised in that notice rather than establishing a current policy for every employee.
Notable credits
11 creditsOffices
Current and former locations of Superplastic
- Burlington, Vermont, United States
Burlington offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 47 Maple Street, Suite 300, Burlington, VT 05401 Creative headquarters at Karma Bird House, following earlier premises on Pine Street. --- **Office** Status: inactive / historical Address: 688 Pine Street, Suite 2A, Burlington, VT 05401 Former production premises and historical principal place of business, preceding the Maple Street location.
- 2021 Guadalupe Street, Suite 260, Austin, TX 78705Austin, Texas, United States
Austin office
Corporate administrative and legal notice address designated for Superplastic operations by Really Super Co. PBC.
- 15 Prince Street, New York, NY 10012New York, United States
New York office
Former officeOpened 2022
Former Superplastic flagship retail and experiential venue in SoHo / Nolita. The report identifies the storefront as permanently closed.
Open roles
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