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SuperHeroes

Creative & Production
Open roles
0
Founded
2009
Employees
51-200
Offices
4

About SuperHeroes

SuperHeroes is an independent creative advertising agency and digital art studio founded in Amsterdam in 2009. Its international network spans Amsterdam, New York, Los Angeles and Singapore, bringing together creative strategy, brand storytelling and digitally native production. The agency works across consumer technology, entertainment, food and beverage, fashion, beauty, mobility and social apps.

Its approach centers on earned-first advertising: developing ideas intended to attract attention, generate cultural conversation and connect brand awareness with business performance. Campaigns combine social content, outdoor experiences, creator collaborations and digital activations, with an emphasis on the ways audiences encounter and share advertising online.

Creative capabilities

SuperHeroes develops brand positioning, creative concepts, copy and integrated campaigns. Its production capabilities include 3D motion graphics, CGI, mixed reality, photography, illustration and short-form visual storytelling. Digital street art is a distinctive part of its work, blending computer-generated imagery with recognizable physical spaces and outdoor media to create scenes designed for digital distribution.

The agency also supports social commerce, influencer campaigns and paid-media creative optimization. Cultural research and creative testing inform its strategy, while AI tools feature in selected production and campaign workflows. Together, these capabilities allow it to develop campaign ideas and carry them through visual production, social distribution and digital activation.

An expanding creative network

From an early workspace near Amsterdam’s Albert Cuyp market, SuperHeroes grew into a global creative collective. Alongside its agency practice, it developed specialized creative initiatives: JIMMY focuses on digital street art and mixed-reality imagery, while LOIS brings together visual storytellers working in photography, illustration and creator content. The Robins contributes youth-culture perspectives to strategy and creative development.

Across this network, the agency combines brand narrative with visual experimentation and audience insight. Its work ranges from integrated advertising and social video to interactive outdoor experiences, connecting conventional campaign development with emerging forms of digital entertainment.

More about SuperHeroes

Leadership

  • Django Weisz Blanchetta is Co-Founder & Chief Executive Hero.
  • Rogier Vijverberg is Co-Founder & Chief Creative Hero.
  • Susan Vugts is Managing Director, New York.

Creative development and production

  • The agency describes The Robins as a sounding board of 80 Gen Z creators across North America and Europe, contributing cultural insights, campaign testing and co-creation.
  • JIMMY launched in 2023, followed by LOIS in 2025. LOIS works with emerging photographers, illustrators and multimedia creators.
  • Reported production examples include Runway Gen-2 for AI video transitions and DODI technology linking smartphones to interactive outdoor displays.
  • Collaboration with artists Shane Fu and Hoxxoh combined CGI particle simulations with physical murals, illustrating the agency's approach to connecting digital artists and real-world settings.

Industry recognition

  • SuperHeroes was named a Gold Winner in Ad Age's Small Agency of the Year awards in 2025.
  • The report also identifies the agency among Adweek's Fastest Growing Agencies and as runner-up in Campaign's Agency of the Year 2026.

Notable credits

9 credits
  • Lenovo — Yoga Pro 9i launch
  • Netflix — APPA and digital social campaigns
  • Fenty x Puma — mixed-reality digital street art
  • Mondelēz / Stimorol — Zoning Out
  • Astrid & Miyu — 2023 holiday digital snowglobe campaign
  • Momentum Bikes / Giant Group — Go A Better Way
  • Renova — mixed-reality outdoor video series
  • Disney — Encanto interactive digital outdoor launch
  • Catalina Crunch — U.S. broadcast and digital campaign

Offices

Where SuperHeroes is based

4 locations
  • Amsterdam office

    Headquarters
    Keizersgracht 585, 1017 DR Amsterdam, NetherlandsAmsterdam, Noord-Holland, Netherlands

    Global headquarters, operated by SuperHeroes Amsterdam B.V.

  • Singapore office

    101 C Telok Ayer Street, Singapore 068574Singapore

    Same-brand regional office operated by SUPERHEROES AGENCY SINGAPORE PTE. LTD.

  • Los Angeles office

    777 S Alameda St, Los Angeles, CA 90021, USALos Angeles, California, United States

    Office at ROW DTLA.

  • New York offices

    New York, United States
    About this office

    **Office** Status: active Address: 356 Wythe Ave, Suite #201, Brooklyn, NY 11249, USA Email: searchlight@hellosuperheroes.com Phone: +1 917 909 1880 / +1 917 517 8570 Current Williamsburg office following earlier premises at 188 Broadway and 77 North 4th Street. --- **Office** Status: inactive / historical Address: 188 Broadway Former Williamsburg premises; the report identifies 356 Wythe Ave as the current office. --- **Office** Status: inactive / historical Address: 77 North 4th Street Former Williamsburg premises; the report identifies 356 Wythe Ave as the current office.

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