Super 78
- Open roles
- 0
- Founded
- 1997
- Employees
- 11-50
- Offices
- 1
About Super 78
Super 78 is an experiential design and media production studio creating attractions for theme parks, museums, aquariums and other entertainment destinations. Founded in 1997 by Dina Benadon and Brent Young, the Southern California company combines narrative development, animation, live-action filmmaking and interactive media to develop experiences for physical venues around the world.
The studio began as a boutique animation and visual effects production house in Hollywood and Silver Lake. Its early work included content for broadcast entertainment and commercial brands, before its business expanded into location-based entertainment. Today, its attraction work encompasses flying theaters, stereoscopic dark rides, 4D theaters, motion simulators, immersion tunnels, virtual reality experiences and live interactive characters.
From concept to attraction
Super 78 provides creative and production services across multiple stages of attraction development. Early work can include concept treatments, guest experience narratives, scripts, concept illustration and attraction layout diagrams. Media production combines computer-generated imagery and character animation with aerial or specialty live-action footage, stereoscopic imagery and custom score integration.
Its creative project management also involves coordinating the media with projection, audio, scenic fabrication, show control and ride-system vendors. This approach connects the story and screen content with the physical systems through which visitors experience an attraction. Virtual reality previsualization supports design reviews before construction, while interactive animation enables characters to respond to guests during a performance.
Work across entertainment venues
The studio’s projects include flying theater media for Wings Over Washington, interactive character experiences for SpongeBob SubPants Adventure and Donkey Live!, and immersive storytelling for attractions such as The Lost Temple and Typhoon 360°. Its work also extends beyond conventional rides: 360: An Extraordinary Experience brings surrounding media and interactive tabletop projection into an immersive dining setting aboard Princess Cruises ships.
Across these formats, Super 78 develops content for experiences in which storytelling, animation, audience interaction and physical presentation operate together. Its portfolio spans destinations in North America, Europe and Asia.
More about Super 78
Leadership and operating model
- Dina Benadon serves as CEO, and Brent Young as President and Creative Director. Corey Rosen is Executive Vice President of Business Development and Executive Producer; John Kokum is a producer, and Robert Coker works in senior show writing and creative development.
- The studio combines a core creative and technical team with project-based contract artists and technical crew as production demands expand.
Proprietary production technology
- Geppetto Animation Control System (ACS) enables live performers to animate digital characters in real time for unscripted conversations with audiences.
- Mushroom VR supports synchronized, multi-user reviews of attraction media from inside virtual ride vehicles, allowing designers, artists and clients to assess the experience before physical construction.
- The studio developed High-Capacity Virtual Reality (HCVR) software for shared multiplayer underwater exploration attractions.
Recognition
The research records multiple Themed Entertainment Association THEA Awards, Visual Effects Society and Daytime Emmy nominations, and Telly Awards. These distinctions include recognition associated with attraction work as well as technology; individual attraction awards should be distinguished from awards made directly to the studio.
Collaborations and public initiatives
- Super 78 and Howie Mandel’s Alevy Productions formed Magic Screen LLC to bring live interactive character content to cinema circuits using Geppetto.
- Benadon and Young founded and steward the nonprofit Walt Disney Birthplace / Center for Early Childhood Creativity and Innovation, combining historic preservation with youth arts activity. They also relaunched the historic O-Zell Soda Company brand to help fund the birthplace restoration.
Notable credits
19 creditsOffices
Current and former locations of Super 78
- 210 S. Kenwood Street, Suite 200, Glendale, CA 91205, United StatesGlendale, California, United States
Glendale office
HeadquartersCurrent overall headquarters and primary creative studio.
- 2894 Rowena Avenue, 2nd Floor, Los Angeles, CA 90039, United StatesLos Angeles, California, United States
Los Angeles office
Former officeFormer headquarters in Silver Lake, occupied for approximately 15 years before relocation to Glendale.
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