SunnyBoy Entertainment
- Open roles
- 0
- Founded
- 2004
- Employees
- 11-50
- Offices
- 2
About SunnyBoy Entertainment
SunnyBoy Entertainment is an independent creative studio, full-service production company and entertainment marketing agency founded in 2004. Its work brings together theatrical marketing, original nonfiction programming and immersive media, with capabilities spanning creative development, live-action production, interactive experiences and post-production. The company operates across California and Georgia, serving film studios, television producers, streaming platforms, commercial brands and technology companies.
Entertainment marketing and production
The studio produces electronic press kits, behind-the-scenes coverage, theatrical featurettes and social and digital content for film and television campaigns. Its production services include scripting, ideation, location shooting and in-world narrative content. These capabilities support both material documenting how a production was made and creative content developed around its fictional world.
SunnyBoy's entertainment marketing credits include work associated with major theatrical releases and streaming series. Its reported contributions range from behind-the-scenes filming services to promotional featurettes, with projects spanning horror, science fiction, musicals, superhero films and documentary releases. The company works with entertainment businesses including Warner Bros. Discovery, Universal Pictures, A24, Disney, Amazon MGM Studios, 20th Century Studios and Apple TV+.
Immersive media and post-production
SunnyBoy develops virtual reality, augmented reality and 360-degree experiences, alongside interactive simulations and game design. Its immersive portfolio includes promotional experiences connected to established film franchises, extending its entertainment work beyond conventional filmed marketing. Lidar scanning is among its supported production capabilities.
Post-production services include editing, visual effects, motion design, sound design, audio mixing and voiceover recording. Together, these disciplines support projects from initial creative development through picture and sound finishing.
Original nonfiction
Original documentary and unscripted programming form another strand of the company's work. Its Atlanta expansion in August 2026 strengthened this activity, adding a regional production hub focused on developing documentary and unscripted slates. This complements the studio's established entertainment marketing and immersive production business, broadening the kinds of content it develops and produces.
More about SunnyBoy Entertainment
Founders and leadership
- Harold Hayes Jr. and Craig S. Phillips are co-founders and co-owners. Both are Emmy-nominated writers and University of Georgia Grady College alumni.
- As of November 2026, the reported leadership team includes Jay Allen, VP of Unscripted; Nikki Byles, Director of Talent Acquisition & Development; Tristan McClain, Head of Film Strategy & Development; Travis Graalman, Creative Director; and Kelly Bertelson, Director of Operations.
Production facilities
The studio's facilities include editorial and design suites, green screen stages and sound recording studios, supporting production and finishing within its own premises.
Recognition
- The 2023 docuseries Welcome to the A: 50 Years of Hip Hop in Atlanta received an Emmy nomination.
- The studio's Marty Supreme work was nominated in the Golden Trailer Awards GTA26 category for Best BTS/EPK for a Feature Film.
Notable credits
25 creditsOffices
Where SunnyBoy Entertainment is based
- 230 East Union Street, Pasadena, CA 91101, United StatesPasadena, California, United States
Pasadena office
HeadquartersAbout this office
Global headquarters and primary production studio housing edit bays, design suites, green screen stages, sound recording studios and executive management.
- 629 Highland Avenue NE, Suite B, Atlanta, GA 30312, United StatesAtlanta, Georgia, United States
Atlanta office
Opened 2026
About this office
Direct regional branch in the Old Fourth Ward, established in August 2026 to develop original documentary and unscripted programming under VP of Unscripted Jay Allen.
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