Sunny Side Up

Sunny Side Up is an independent advertising and creative consultancy founded in 2006 in India. Its work brings together brand strategy, multidisciplinary design and digital storytelling for challenger brands and corporate enterprises. The agency operates from Hyderabad and Bengaluru, serving consumer and business markets through a team spanning creative direction, technology, UX/UI design, writing, brand strategy and film production.

The agency’s approach connects upstream brand diagnosis and positioning with the development of identities, campaigns and digital experiences. Its strategic work includes narrative architecture and growth planning, while its design practice covers visual identities, logos, visual style development and design systems. These capabilities support assignments ranging from institutional launches to consumer brand communications.

Campaigns and creative production

Sunny Side Up develops integrated campaigns across television, digital, print and outdoor media. Its production capabilities include commercial films, digital video advertising, branded content and audiovisual storytelling. Copywriting, naming, messaging frameworks and scripts sit alongside digital product design, user experience development, social media strategy and performance marketing.

Selected work includes Duroflex’s “Sounds of Sleep”, a multilingual lullaby and wellness content series, and Schneider Electric’s “Wiser Homes” smart home automation campaigns. The agency has also developed impact campaigns and digital content strategy for The Better India, institutional branding and communications for the National University of Technology and Management, and retail jewellery campaigns for PMJ Jewels.

Its broader portfolio includes Bharathi Cement’s “Full Guarantee” commercial campaign, creative communications for Qyuki.com and brand transformation work for Beam Fiber. These projects reflect experience across home comfort, electrical and smart home technology, digital media, jewellery, education, building materials and telecommunications. Founded before its legal incorporation in 2007, Sunny Side Up continues to operate as a privately owned Indian creative agency.