Known

Known is a marketing, strategy and creative production company combining audience research, data science, brand development and entertainment production. Its work spans advertising campaigns, brand identities, commercial production, media planning and original documentary programming. The company brings analytical and creative disciplines together to develop campaigns and assess their performance across channels.

The organization took its current form in February 2020, when Schireson Associates acquired Stun Creative and Blackbird to establish Known. Stun Creative’s agency and production infrastructure became Known Studios, the combined company’s creative content and production arm. That business carries forward Stun’s background in entertainment marketing, television promotion and celebrity-driven commercial storytelling.

Creative production and marketing

Known’s capabilities extend from positioning, naming and campaign concepts through scriptwriting, directing, live-action production and post-production. Its production services include editorial, sound design, visual effects, motion graphics and finishing. Brand identity and visual design sit alongside media planning, buying, audience measurement and campaign optimization, allowing the company to connect creative development with distribution and performance analysis.

The company serves entertainment networks and streaming platforms as well as technology, consumer goods, sports, retail, dining and hospitality businesses. Its entertainment background includes network promotional campaigns, broadcast design and branded content, while its broader practice encompasses brand strategy and campaigns across multiple platforms.

Campaigns and original entertainment

Known Studios’ work includes the Super Bowl LV campaign for the Inspiration4 mission and the accompanying five-part Netflix documentary series Countdown: Inspiration4 Mission to Space. Its documentary activities also include The All Americans: The Games That Changed The Game, developed around the McDonald’s All-American Games.

Other projects include Pluto TV’s “That’s Free TV” campaign starring Drew Barrymore and a comprehensive identity program for Rockefeller Center, encompassing visual language and environmental design. These projects reflect a practice that combines promotional storytelling, brand systems and longer-form entertainment. Known’s principal corporate and creative production operations are based in New York and Los Angeles.