Studio B
- Open roles
- 0
- Founded
- 2020
- Employees
- 11-50
- Offices
- 1
About Studio B
Studio B is an independent creative studio and creator-led advertising agency based in North London. Founded by digital creator and visual-effects specialist Brandon Baum, known professionally as Brandon B, the company combines brand strategy, live-action production, CGI and visual effects with creator partnerships and social distribution. Its work spans branded entertainment, commercial campaigns and platform-native video for audiences across YouTube, TikTok, Meta and connected TV.
The business began production operations during the 2020 lockdown and publicly launched the Studio B brand in December 2022. Its approach brings together the production capabilities of a studio and the audience understanding of digital creators, connecting creative development with the ways people discover and watch entertainment online.
Creative approach
The studio describes its approach as building creative systems: repeatable episodic formats and connected content ecosystems intended to sustain audience attention over time. Projects can extend beyond a single film into a coordinated series of longer episodes, short-form videos and supporting social assets. Creator involvement forms part of the strategic and creative development of brand storytelling.
Its integrated production capabilities cover concept development, practical shoots, set builds, editing, CGI integration and visual effects. Distribution and measurement support the release of work across multiple platforms, with formats adapted to their audiences and viewing contexts.
Selected work
Studio B produced Find the Fake Fan, a six-part branded entertainment series for Virgin Media O2, and Brickventures, a dual-language episodic series for LEGO designed for YouTube and connected-TV family viewing. For 2K’s Borderlands 4, it combined live action and CGI in a campaign placing Claptrap into real-world settings across Lisbon, Berlin and London.
Other projects include the Meta Quest Bonelab launch campaign, which combined practical production with VR imagery, and The Board, a six-part business competition series developed with giffgaff. The studio serves brands across gaming, technology, consumer goods, retail, film and television, applying its production and visual-effects capabilities to entertainment-led advertising.
More about Studio B
Leadership
Founder Brandon Max Baum, professionally known as Brandon B, is identified as the company's chief executive officer.
Operating model
The report describes two complementary activities: a creative agency serving major brands and an original-content incubator developing proprietary digital entertainment IP. Performance analytics feed back into creative development, allowing audience response to inform subsequent content.
Production methods
The studio's Bonelab campaign combined a practical rope-bridge set with drone footage and in-engine VR visual effects, illustrating how physical production and digital imagery can be integrated within one project.
Notable credits
8 creditsOffices
Where Studio B is based
- Studio B, London North Studios, The Ridgeway, Mill Hill, London, NW7 1RP, United KingdomLondon, England, United Kingdom
London office
HeadquartersAbout this office
Overall company headquarters and dedicated 10,000 sq ft production and VFX studio, housing executive management, shoot stages, post-production and client services.
Open roles
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