Studio 3AM

Studio 3AM is an independent Australian creative studio working across brand strategy, design, motion and digital experiences. Founded in Sydney in 2017 by Jonathan Key, it brings together strategic thinking, expressive typography, animation and digital development to create identities and campaigns for commercial businesses, cultural organisations and public events.

The studio’s work spans positioning, naming and messaging through to visual identity systems, brand guidelines and campaign design. Its motion practice includes 2D and 3D animation, motion identities, interactive motion, film production and opening titles. Digital projects encompass information architecture, user experience, website design and development, and interactive experiences. These capabilities support projects that connect a brand’s visual language across physical spaces, screens and communications.

Brand systems and cultural projects

Studio 3AM served as the brand and visual identity partner for SXSW Sydney in 2024 and 2025. Its work established modular design systems and campaign graphics used across outdoor advertising, digital channels, venue signage and event sub-programs, including SXSW Sydney Unlocked. The project illustrates the studio’s approach to extending a core identity across a large event with multiple audiences and formats.

For the Sydney Symphony Orchestra, the studio developed the “Moving Moments” identity and campaign, combining musician motion photography with dynamic typography. Its TEDxSydney work included the “Imprint” event identity and opening title film, bringing its brand and moving-image capabilities together in an event setting.

Other projects include the Sydney Lunar Festival visual identity for the City of Sydney, a digital platform and brand identity system for MusicNSW, and identity and user experience design for the brand management platform Guidelines. Its wider practice serves music, entertainment, architecture, hospitality, technology and public-interest organisations, with work ranging from packaging and illustration to branded content and integrated digital campaigns.